Educate, Energize,
Entertain, and Engage!

“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”

“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were able to keep everyone engaged throughout the day. I am personally excited to watch the development of the brainstorming we did together as a team and turn that into new actions, which I believe will lead to outrageous results!”

“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the best I can recall and I have done these sorts of events for many moons. >50% of my professionals commented along the lines of: “that was the best I have ever witnessed…,” “I took an entire page of notes, full of nuggets to use in my sales efforts…” and “You guys looked like you were really enjoying the lack of PowerPoint slides.” We are engaging Lee and his creativity on an ongoing basis, as we continue to hire, grow our sales force and take market share from our competitors. We have already hired Lee for our 2022 Sales Kick-Off and advise you do the same.”

“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program. It was gratifying to hear from my team that they now recognize, as a result of this program, that they do not sell a commodity. They have new-found energy and clarity on what makes us different…and they know how to help their buyers see those differences.”

“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and workshops he shared with us serve as great tools for our team to put into practice in the field. He was energetic, funny, and insightful…exactly what we wanted.”

“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Book him. He’s worth the investment!”

“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about the way we view sales. His book, Sales Differentiation, was well received and eagerly read by all.”

“We recently had Lee as a guest speaker during our Virtual National Sales Meeting. Lee was successful in providing key insights and a focused message on what sales activities our sellers should be focused on in this unique and extremely challenging environment. He provided specific recommendations on the need to stay engaged with clients, best practices for virtual communications, and to insure our sales approach addressed the specific business outcomes that are critical to our clients: growing revenues, cost reductions, and driving efficiency. Lee gave us a break from PowerPoint fatigue and delivered his message without visual aids. His energy level and passion set the perfect uplifting tone for our meeting. Lastly, Lee was able to adeptly address questions of the team based upon his experiences and his Sales Differentiation framework. He reiterated the need to be sensitive to our clients and business leaders navigating the unusual circumstances the pandemic has created. If you are looking for a sales thought leader to stimulate and raise the level of performance of your team, I highly recommend Lee.”

“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the attention of our team and set the stage for productive workshops that helped us uncover the many opportunities we have to differentiate our business. This program gave us the actionable tools we need to help our salespeople win more deals at the prices we want.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”

“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”

“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content.”

“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”

“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the tools in the workshops, which allowed our teams to experience first-hand how the strategies could work for them personally. Lee has proven time and time again to be a great partner and our sales team has reached out to him for advice.”

“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!”

“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly showed us an entirely new perspective. If anyone is looking for a talented, professional, and entertaining speaker on the most under-appreciated aspect of the sales process, Sales Differentiation, Lee Salz is the person to select, hands down.”

“Lee came to us highly recommended and now I know why. Our members want actionable content during our programs and Lee delivered! He used master storytelling skills and insightful workshops to convey important concepts that our members could easily implement. Add us to the list that highly recommend Lee!”

“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”

“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”

“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your keynote speech to be stimulating, motivating and full of good sense.”

“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The Sales Differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.”

“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”

“I’ve heard a lot of sales speakers over the years, but the workshop Lee Salz delivered for EO NJ raised the bar! Rated 10 out of 10 by our membership. Lee’s Move the Sales Needle! message on differentiating how you sell is exactly what entrepreneurs need in today’s competitive market. He challenges conventional thinking, delivers practical strategies, and equips leaders with tools they can implement immediately to sharpen their edge. Engaging. Entertaining. Enlightening. If you want your members energized and walking away with actionable insights, I highly recommend bringing Lee to your chapter.”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”

“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”

“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluating speakers and Lee received one of the highest scores ever with a 9.7 out of 10. We highly recommend him!”

“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”

“Lee’s passion is contagious! He brought high energy while delivering extremely valuable content. His stories brought key learning points to life that our members can immediately use to drive sales in their businesses. I highly recommend having Lee at your next event!”

“Lee brought incredible energy and expertise to our sales and marketing leadership workshop. Attendees walked away with practical takeaways on how to utilize ‘unknowingly,’ emotional transitions, and asking for referrals—tools they can put into action right away. His engaging style kept the entire group involved and sparked meaningful conversations. We’re grateful for his contribution to making this session both topical and entertaining.”

“Lee Salz delivered a powerful full-day seminar that fundamentally changed how our manufacturing sales team thinks about selling, moving us beyond specs and price to the emotional drivers that actually win business. His preparation and commitment ensured a real return on our investment.”

“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”

“As someone who runs a sales agency that sets thousands of first meetings every year, I was genuinely blown away by Lee’s session. He delivered practical, immediately usable ideas that make it easier to break through the noise and dramatically elevate the quality of every first meeting. If an EO chapter wants a speaker who energizes the room and gives members real tools they can put to work the same day, I would strongly recommend bringing Lee in.”

“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”

“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific differentiators for our company. I knew we had something special when our veteran salespeople were openly embracing using the differentiators in their sales process. I highly recommend you consider Lee’s “Knock-Out the Competition” workshop if you want to take your sales effort to the next level.”

“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concrete form all the services and benefits we deliver every day and showed us how to differentiate them from our competition.”

“The EO South Florida chapter recently hosted Lee Salz, and he hit a home run! Lee was inspiring, and his teachings were incredibly practical. He provided real-world value that we could take and apply immediately. Lee blended strong insights, real-life examples, humor, and the right amount of storytelling to keep us engaged and locked in on his message. Lee’s workshop was a masterclass in communication, connection, and closing the gap between theory and action. It was a solid A+ performance. I highly recommend Lee to speak at your chapter.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.”

“EO chapter members are a discerning group when it comes to speakers. We expect high-impact content, actionable takeaways, and an engaging delivery that holds the room from start to finish. That combination is rare, yet that’s exactly what Lee Salz delivered. He made us think. He made us laugh. And most importantly, he equipped us with practical strategies EOers could immediately implement. If you’re looking for a speaker who delivers both inspiration and real-world value, I highly recommend booking Lee for your EO chapter.”

“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to whom. Audiences should be prepared to take loads of notes because Lee’s ideas flow fast and furious.”

“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.”

“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stories and a real personal touch he delivered the message of the value a “salesperson” brings to their clients.”

“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”

“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that resonates with our customers. We have a very talented sales team and you provided great nuggets of information they can take away and grow from this program with you.”

“Lee’s presentation resonates with salespeople regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”

“Lee’s keynote was the highlight of our sales meeting. Energy… Humor… Content… His talk had it all, and it was fully tailored to our company which our team loved!”

“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”

“Lee Salz didn’t just deliver, he overdelivered. And SOLD OUT the event. I value preparation and energy when it comes to speakers, and Lee brought both at the highest level. He came fully prepared, highly organized, and delivered his presentation with a burst of energy that kept the entire room engaged from start to finish. Lee is extremely knowledgeable, but what stood out most was how practical and actionable his content was. This wasn’t theory — it was real strategy we could implement immediately. In fact, after his session, I completely rewrote our prospecting letter using the three response-generating techniques he shared. That alone made the session worth it. If your EO chapter is looking for a speaker who brings energy, clarity, and tools your members can actually use to grow their businesses, Lee Salz is a highly valuable addition to your learning calendar. I strongly recommend him.”

“Lee Salz delivered an outstanding session for EO Southeast Virginia with his “Move the Sales Needle!” workshop. He is an engaging, high-energy speaker who keeps the room focused and involved from start to finish. Our members filled pages of their workbooks with practical, immediately applicable insights. It wasn’t theory. It was clear, structured guidance that leaders can put to work right away. I would highly recommend Lee to any organization serious about strengthening its sales performance.”

“I had high expectations for Lee’s keynote, and he blew them out of the water.”

“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little of what they learned. I promise you, Lee won’t let that happen. I highly recommend Lee to be part of any event an organization or company wishes to take to the next level.”