Building SalesPEOPLE
into
World-Class SalesFORCES ™
Building
SalesPEOPLE
into
World-Class
SalesFORCES ™
Building SalesPEOPLE
into
World-Class SalesFORCES ™
Raving Fans
“Lee was able to impart his sales techniques on his staff and there were measurable, positive sales results.”
— Daryl Hancock, Corporate Account Manager, Microsoft Corporation
“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What n...
— Jennifer Parratt, Director of Sales, Planet Depos
“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”
— Jennifer Parratt, Director of Sales, Planet Depos
“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think an...
— Corey Rogers, Marketing Manager, Hyundai Construction Equipment, Americas
“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Book him. He’s worth the investment!”
— Corey Rogers, Marketing Manager, Hyundai Construction Equipment, Americas
“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”
— Barb Dorumsgaard, President, NTM, Inc.
“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”
— Barb Dorumsgaard, President, NTM, Inc.
“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and ...
— Alan Ledford, President, Sacramento River Cats
“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.”
— Alan Ledford, President, Sacramento River Cats
“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the ...
— Tom Sweeny, Regional Sales Manager, Pathguide Technologies, Inc.
“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your success.”
— Tom Sweeny, Regional Sales Manager, Pathguide Technologies, Inc.
“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most important...
— Cheryl Vennerstrom, Chief Operating Officer, Morning Sun Financial Services
“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”
— Cheryl Vennerstrom, Chief Operating Officer, Morning Sun Financial Services
“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use ...
— Jerry Mills, CEO, B2B CFO®
“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”
— Jerry Mills, CEO, B2B CFO®
“Under Lee’s guidance and support as a sales manager; my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.”
— Maria Maika Damjan, Business Development Manager, EDS
“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first...
— Ron Anderson, President/CEO, Anderson Systems Integration
“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.”
— Ron Anderson, President/CEO, Anderson Systems Integration
“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople...
— Stan Piskorski, Sales Training and Enablement Specialist, SIRVA
“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to whom. Audiences should be prepared to take loads of notes because Lee’s ideas flow fast and furious.”
— Stan Piskorski, Sales Training and Enablement Specialist, SIRVA
“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tou...
— Tab Burkhalter, Education Chair, EO – Knoxville Chapter
“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluating speakers and Lee received one of the highest scores ever with a 9.7 out of 10. We highly recommend him!”
— Tab Burkhalter, Education Chair, EO – Knoxville Chapter
“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly p...
— Drew Lightowler, President, Plus Relocation Mortgage
“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were able to keep everyone engaged throughout the day. I am personally excited to watch the development of the brainstorming we did together as a team and turn that into new actions, which I believe will lead to outrageous results!”
— Drew Lightowler, President, Plus Relocation Mortgage
“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”
— Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Manifesto
“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”
— Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Manifesto
“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing...
— Scot Nichols, Director of Sales, Bedrock Quartz
“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”
— Scot Nichols, Director of Sales, Bedrock Quartz
“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”
— Michael Groeger, Vice President, Group Commercial & Specialty Sales, Blue Cross® Blue Shield® of Arizona
“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm...
— Alex Evans, Vice President of Sales Operations & Effectiveness, Majestic Steel
“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”
— Alex Evans, Vice President of Sales Operations & Effectiveness, Majestic Steel
“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to refra...
— Lisa Lounsbrough, Inside Sales and Marketing Manager, Meier Tool & Engineering
“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that resonates with our customers. We have a very talented sales team and you provided great nuggets of information they can take away and grow from this program with you.”
— Lisa Lounsbrough, Inside Sales and Marketing Manager, Meier Tool & Engineering
“Lee’s Adapt & Thrive presentation will resonate with sales people regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”
— Dick Reynolds, Sales and Distribution Manager, Flexco
“Lee’s Adapt & Thrive presentation will resonate with sales people regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”
— Dick Reynolds, Sales and Distribution Manager, Flexco
“Sales & Marketing Management was extremely fortunate to have someone of Lee Salz’s standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he’s considered a sales management thought leader.”
— Jeremy Cohen, Managing Editor, Sales and Marketing Management Magazine
“Sales & Marketing Management was extremely fortunate to have someone of Lee Salz’s standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he’s considered a sales management thought leader.”
— Jeremy Cohen, Managing Editor, Sales and Marketing Management Magazine
“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their ...
— Lee Roberts, IPPA
“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little of what they learned. I promise you, Lee won’t let that happen. I highly recommend Lee to be part of any event an organization or company wishes to take to the next level.”
— Lee Roberts, IPPA
“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has co...
— Blake Scott, President, Scott Environmental Services
“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”
— Blake Scott, President, Scott Environmental Services
“I have personally seen Lee take average performing sales organizations and turn them into top performers over and over again.”
— Andy Miller, President, Sales Management Guru
“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just w...
— Jeffrey Wolinsky, Director of Federal & National Sales, Hubbard Radio
“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and workshops he shared with us serve as great tools for our team to put into practice in the field. He was energetic, funny, and insightful…exactly what we wanted.”
— Jeffrey Wolinsky, Director of Federal & National Sales, Hubbard Radio
“In the crowded field of sales experts, Lee stands out because he doesn’t just write about it, he actually did it, and with great results.”
— Bruce Berg, President, Berg Consulting Group
“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some curre...
— Courtney Enser, Vice President of Sales, Millcraft
“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the tools in the workshops, which allowed our teams to experience first-hand how the strategies could work for them personally. Lee has proven time and time again to be a great partner and our sales team has reached out to him for advice.”
— Courtney Enser, Vice President of Sales, Millcraft
“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.
The playbook Lee developed wasn’t just a collection of generic tactics. He took the time ...
— Wes Amann, Vice President of Sales, Filterbuy
“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.
The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing.
Here’s what impressed us most about Lee’s work:
- In-depth knowledge: Lee’s expertise in sales methodologies is evident. He identified our weaknesses and tailored the playbook to address them directly.
- Focus on our needs: The playbook wasn’t a one-size-fits-all solution. Lee customized it to our unique selling proposition and target market.
- Actionable steps: The playbook is packed with practical strategies and techniques that our sales team can easily implement in their daily interactions.
- Measurable results: Since implementing the playbook, we’ve seen a significant improvement in our sales performance. We’re closing deals faster and more consistently.
Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”
— Wes Amann, Vice President of Sales, Filterbuy
“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his de...
— Scott Klein, President, Your Hearing Network
“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stories and a real personal touch he delivered the message of the value a “salesperson” brings to their clients.”
— Scott Klein, President, Your Hearing Network
“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly...
— Scott Christensen, Vice President Business Development, NuAire
“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”
— Scott Christensen, Vice President Business Development, NuAire
“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start ...
— Roy Fazio, Chairman, ASG group
“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content.”
— Roy Fazio, Chairman, ASG group
“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback...
— Trent Anderson, Vice President of Sales, LS Networks
“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the best I can recall and I have done these sorts of events for many moons. >50% of my professionals commented along the lines of: “that was the best I have ever witnessed…,” “I took an entire page of notes, full of nuggets to use in my sales efforts…” and “You guys looked like you were really enjoying the lack of PowerPoint slides.” We are engaging Lee and his creativity on an ongoing basis, as we continue to hire, grow our sales force and take market share from our competitors. We have already hired Lee for our 2022 Sales Kick-Off and advise you do the same.”
— Trent Anderson, Vice President of Sales, LS Networks
“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”
— Rick Olson, Chief Executive Officer, KRM Information Services
“In the summer of 2019 I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible res...
— Rob Altieri, Principal, Frankel Loughran Starr & Vallone LLP
“In the summer of 2019 I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaboration. Because of Lee’s guidance and methods, I am now crystal clear and confident on how I handle every lead to ensure that the prospective client and my firm are set up for a successful business relationship. Since working with Lee, I’m ten for ten winning deals at the prices I want. Thank you, Lee!”
— Rob Altieri, Principal, Frankel Loughran Starr & Vallone LLP
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me gre...
— David Plaisance, Sales Director, AV Solutions
“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.”
— David Plaisance, Sales Director, AV Solutions
“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises c...
— Jeannie Plew, Vice President of Human Resources, DrFirst, Inc.
“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about the way we view sales. His book, Sales Differentiation, was well received and eagerly read by all.”
— Jeannie Plew, Vice President of Human Resources, DrFirst, Inc.
“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved...
— John Weaver, Executive Vice President, Sales and Marketing, Morbern
“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program. It was gratifying to hear from my team that they now recognize, as a result of this program, that they do not sell a commodity. They have new-found energy and clarity on what makes us different…and they know how to help their buyers see those differences.”
— John Weaver, Executive Vice President, Sales and Marketing, Morbern
“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiat...
— Laura Dale Pedersen, CEO/President, A. R. Mazzotta Employment Specialists
“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!”
— Laura Dale Pedersen, CEO/President, A. R. Mazzotta Employment Specialists
“I wish I had Lee’s guidance when I started my sales career 27 years ago. It removes chance from the buying process and replaces them with a specific, almost scientific business plan.”
— Victor Benoun, President, The Mortgage Source, Inc.
“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentia...
— Mark DePasquale, CEO, National Portable Storage Association
“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly showed us an entirely new perspective. If anyone is looking for a talented, professional, and entertaining speaker on the most under-appreciated aspect of the sales process, Sales Differentiation, Lee Salz is the person to select, hands down.”
— Mark DePasquale, CEO, National Portable Storage Association
“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in ...
— Marc Fowler, President, Bullseye Media
“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.”
— Marc Fowler, President, Bullseye Media
“Lee was instrumental in helping us develop a detailed profile for our ideal salesperson, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”
— Mike Moroz, President, Archway
“Lee was instrumental in helping us develop a detailed profile for our ideal salesperson, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”
— Mike Moroz, President, Archway
“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting...
— William Uecker, Co-Founder, Vista Vapors
“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.”
— William Uecker, Co-Founder, Vista Vapors
“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”
— Peter Dircks, Director of Marketing, Hearth & Home Technologies
“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”
— Peter Dircks, Director of Marketing, Hearth & Home Technologies
“Lee is a great coach and mentor. His teachings stick so sales people and sales managers can reproduce desired results over and over again which translates into serious, sustainable bottom line performance improvement.”
— Deborah Hoffmann, President, The Solutions Group
“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual int...
— Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC
“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.”
— Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC
“The NFDA/YFP Associations cannot say thank you enough to Lee Salz for his dynamic virtual presentation of “Sales Differentiation: Win More Deals at the Prices You Want!”. Lee’s energy was fantastic throughout the presentation, keeping everyone involved with a great balance of educational content, group activity/exercises, and excellent storytelling to help ...
— Jake Glaser, YFP President
“The NFDA/YFP Associations cannot say thank you enough to Lee Salz for his dynamic virtual presentation of “Sales Differentiation: Win More Deals at the Prices You Want!”. Lee’s energy was fantastic throughout the presentation, keeping everyone involved with a great balance of educational content, group activity/exercises, and excellent storytelling to help tie all of the practices and concepts we learned about into real word examples and applications. His program has been one of our most attended virtual events to date. We cannot wait to welcome Lee back in the near future for another program!”
— Jake Glaser, YFP President
“If you want to unclog the bottom of your sales funnel, Lee can help you do it!”
— C. Kevin Miller, Midwest Territory Manager, OraSure Technologies, Inc.
“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”
— Bill Duguay, Member of EO Boston and EOS Implementer® at EOS Worldwide
“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”
— Bill Duguay, Member of EO Boston and EOS Implementer® at EOS Worldwide
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies tha...
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”
— Rick Olson, Chief Executive Officer, KRM Information Services
“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and ...
— Ann Losiewski, Director of Enterprise Sales, Hire Right
“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”
— Ann Losiewski, Director of Enterprise Sales, Hire Right
“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to o...
— Daryl Hancock, Chief Operating Officer, Accounting Seed
“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.”
— Daryl Hancock, Chief Operating Officer, Accounting Seed
“We have contracted with Lee time and time again to deliver virtual masterclasses for our lead generation programs. Why do we continue to contract with Lee for these programs? He delivers dynamic, energetic, educational programs for our sales audiences and receives rave reviews! He has the rare ability to captivate, motivate, and engage virtual audiences. It i...
— Rebecca Stanton, Marketing Manager, ZoomInfo
“We have contracted with Lee time and time again to deliver virtual masterclasses for our lead generation programs. Why do we continue to contract with Lee for these programs? He delivers dynamic, energetic, educational programs for our sales audiences and receives rave reviews! He has the rare ability to captivate, motivate, and engage virtual audiences. It is hard for us to find speakers who, not only deliver top content, but can deliver it effectively in a virtual environment – and Lee masters it! “
— Rebecca Stanton, Marketing Manager, ZoomInfo
“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”
— Aaron Aldinger, President, Scale Dealers Association
“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”
— Aaron Aldinger, President, Scale Dealers Association
“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our ...
— Brian Graff, Chief Marketing Officer, Dynamic Fitness
“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The Sales Differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.”
— Brian Graff, Chief Marketing Officer, Dynamic Fitness
“I’ve never met someone who positions a sales person for success more effectively than Lee Salz.”
— Andrew Macdonald, Group President, First Advantage Corporation
“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”
— Abby Reinhard, Co-Chair for Learning, EO Western NY and Owner/President, GP Flooring Solutions
“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”
— Abby Reinhard, Co-Chair for Learning, EO Western NY and Owner/President, GP Flooring Solutions
“Lee has an uncanny ability for untapping the salesperson within.”
— Chandrasekhar Valluri, Assistant Professor, St. Mary's University of Minnesota
“All sales people can improve their performance by using Lee’s sales architecture strategy.”
— Edward Groark, former President, IKON Office Solutions, Technology Services
“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”
— Susan Savage, CEO and Majority Owner, Sacramento River Cats
“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”
— Susan Savage, CEO and Majority Owner, Sacramento River Cats
“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”
— Stokes McIntyre, President & CEO, MindForge
“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virt...
— Jim Woodruff, CEO, NPA, Inc.
“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.”
— Jim Woodruff, CEO, NPA, Inc.
“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”
— Jerry L. Mills, Founder & CEO, B2B CFO®
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strate...
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“If you are looking for a professional speaker who can educate, entertain and engage a virtual audience, I highly recommend Lee Salz. Lee recently provided two virtual keynotes (one for my client’s sales teams and one for an industry association I am a board member of) and the feedback we received was fantastic! Lee’s ability to share stories and leave the...
— Lee Roberts, Shareholder & Director of Sales BerganKDV
“If you are looking for a professional speaker who can educate, entertain and engage a virtual audience, I highly recommend Lee Salz. Lee recently provided two virtual keynotes (one for my client’s sales teams and one for an industry association I am a board member of) and the feedback we received was fantastic! Lee’s ability to share stories and leave the audience with actionable takeaways is why he is one of the best in the business. Say, ‘Goodbye,’ to stale power-point webinars and make yourself look good by hiring Lee for your next virtual program.”
— Lee Roberts, Shareholder & Director of Sales BerganKDV
“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches th...
— Chad Spretz, Vice President of Sales and Marketing, Whitmore Manufacturing
“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”
— Chad Spretz, Vice President of Sales and Marketing, Whitmore Manufacturing
“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to de...
— Chris Tanner, COO, Rose Paving LLC
“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”
— Chris Tanner, COO, Rose Paving LLC
“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amaz...
— Theo Kristoris, Managing Director, Leader Systems
“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”
— Theo Kristoris, Managing Director, Leader Systems
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, h...
— Nate Lilleodden, Managing Partner, Copeland Buhl & Company PLLP
“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”
— Nate Lilleodden, Managing Partner, Copeland Buhl & Company PLLP
“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your Adapt & Thrive! keynote speech to be stimulating, motivating and full of good sense.”
— Laurence Huntley, General Manager, Dymo Mimio, A Newell Rubbermaid Company
“Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.”
— Ken Mallette, Vice President, Witt Associates, a Global Options Company
“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring sales...
— Larry Reeves, Chief Operating Officer, American Association of Inside Sales Professionals
“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”
— Larry Reeves, Chief Operating Officer, American Association of Inside Sales Professionals
“The role of salespeople in my company is to knock the current provider out of the account. Through their “Knock-Out the Competition” Sales Differentiation program, Sales Architects helped us really understand our true differentiators and taught our salespeople strategies to position them with buyers. Lee helped us uncover ways to get prospects to buy ...
— Mike Moroz, President/CEO, Walters Recycling and Refuse, Inc.
“The role of salespeople in my company is to knock the current provider out of the account. Through their “Knock-Out the Competition” Sales Differentiation program, Sales Architects helped us really understand our true differentiators and taught our salespeople strategies to position them with buyers. Lee helped us uncover ways to get prospects to buy from us and these techniques work!”
— Mike Moroz, President/CEO, Walters Recycling and Refuse, Inc.
“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our m...
— Jim Arbuckle, Vice President of Sales, Royal Brass and Hose
“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concrete form all the services and benefits we deliver every day and showed us how to differentiate them from our competition.”
— Jim Arbuckle, Vice President of Sales, Royal Brass and Hose
“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately pu...
— Fred Diamond, Executive Director, Institute for Excellence in Sales
“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.”
— Fred Diamond, Executive Director, Institute for Excellence in Sales
“Lee presents sales managers with a toolkit that will greatly enhance their chances for success.”
— Orrin Broberg, President, Employee Continuum
“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation st...
— Hayley Dyrndahl, B2B Sales Program Manager, Article
“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluable throughout the process, and he continues to be a great asset to us. I highly recommend working with Lee to anyone looking to retool their sales compensation strategy.”
— Hayley Dyrndahl, B2B Sales Program Manager, Article
“One message from a longtime IPPA member said it all, “best sales webinar I have seen,” and he didn’t even need a PowerPoint to support his message. Lee’s high energy kept the audience’s attention throughout thevirtual presentation. He even took the time to answer questions live from the participants, and brought his new puppy on air for a quick hello,...
— Cheryl Whelan, IPPA Executive Director
“One message from a longtime IPPA member said it all, “best sales webinar I have seen,” and he didn’t even need a PowerPoint to support his message. Lee’s high energy kept the audience’s attention throughout thevirtual presentation. He even took the time to answer questions live from the participants, and brought his new puppy on air for a quick hello, brightening attendee spirits and providing a personal connection with those in the virtual program.”
— Cheryl Whelan, IPPA Executive Director
“Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit, communications were easy and content was tailored to our needs.”
— Matt Slack, CEO, AV Solutions
“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we se...
— Chris Clover, CEO, Mechdyne
“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the attention of our team and set the stage for productive workshops that helped us uncover the many opportunities we have to differentiate our business. This program gave us the actionable tools we need to help our salespeople win more deals at the prices we want.”
— Chris Clover, CEO, Mechdyne
“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals...
— Kirk Benson, Director of Hospitality Sales, NCBP, Inc.
“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”
— Kirk Benson, Director of Hospitality Sales, NCBP, Inc.
“I had high expectations for Lee’s keynote, and he blew them out of the water.”
— Joel Bruning, Sales Manager, Vulcraft Division of Nucor
“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue t...
— Marc Maloy, SVP of Worldwide Sales, HireRight
“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”
— Marc Maloy, SVP of Worldwide Sales, HireRight
“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followe...
— James J. Ferry, President and CEO, TradeSource, Inc.
“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific differentiators for our company. I knew we had something special when our veteran salespeople were openly embracing using the differentiators in their sales process. I highly recommend you consider Lee’s “Knock-Out the Competition” workshop if you want to take your sales effort to the next level.”
— James J. Ferry, President and CEO, TradeSource, Inc.
“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of an ideal sales person and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”
— Megan Effertz, Director of Marketing, Archway
“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of an ideal sales person and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”
— Megan Effertz, Director of Marketing, Archway
“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help t...
— Bob Koch, GM, IT Services Business Unit, Mechdyne Corporation
“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he also taught them strategies they can repetitively use during deal pursuits.”
— Bob Koch, GM, IT Services Business Unit, Mechdyne Corporation
“Lee Salz is one of the true sales management thought leaders today. His expertise, energy, and down-to-earth communication style give him the unique ability to help sales organizations reach new levels of performance and excellence.”
— Jeb Blount, Founder and CEO of SalesGravy.com
Raving Fans
“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches th...
— Chad Spretz, Vice President of Sales and Marketing, Whitmore Manufacturing
“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”
— Chad Spretz, Vice President of Sales and Marketing, Whitmore Manufacturing
“Lee has an uncanny ability for untapping the salesperson within.”
— Chandrasekhar Valluri, Assistant Professor, St. Mary's University of Minnesota
“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”
— Abby Reinhard, Co-Chair for Learning, EO Western NY and Owner/President, GP Flooring Solutions
“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”
— Abby Reinhard, Co-Chair for Learning, EO Western NY and Owner/President, GP Flooring Solutions
“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”
— Aaron Aldinger, President, Scale Dealers Association
“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”
— Aaron Aldinger, President, Scale Dealers Association
“Lee was instrumental in helping us develop a detailed profile for our ideal salesperson, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”
— Mike Moroz, President, Archway
“Lee was instrumental in helping us develop a detailed profile for our ideal salesperson, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”
— Mike Moroz, President, Archway
“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of an ideal sales person and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”
— Megan Effertz, Director of Marketing, Archway
“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of an ideal sales person and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”
— Megan Effertz, Director of Marketing, Archway
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing...
— Scot Nichols, Director of Sales, Bedrock Quartz
“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”
— Scot Nichols, Director of Sales, Bedrock Quartz
“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue t...
— Marc Maloy, SVP of Worldwide Sales, HireRight
“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”
— Marc Maloy, SVP of Worldwide Sales, HireRight
“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback...
— Trent Anderson, Vice President of Sales, LS Networks
“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the best I can recall and I have done these sorts of events for many moons. >50% of my professionals commented along the lines of: “that was the best I have ever witnessed…,” “I took an entire page of notes, full of nuggets to use in my sales efforts…” and “You guys looked like you were really enjoying the lack of PowerPoint slides.” We are engaging Lee and his creativity on an ongoing basis, as we continue to hire, grow our sales force and take market share from our competitors. We have already hired Lee for our 2022 Sales Kick-Off and advise you do the same.”
— Trent Anderson, Vice President of Sales, LS Networks
“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”
— Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Manifesto
“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”
— Jeffrey Gitomer, author of The Little Red Book of Selling and The Sales Manifesto
“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”
— Peter Dircks, Director of Marketing, Hearth & Home Technologies
“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”
— Peter Dircks, Director of Marketing, Hearth & Home Technologies
“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting...
— William Uecker, Co-Founder, Vista Vapors
“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.”
— William Uecker, Co-Founder, Vista Vapors
“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first...
— Ron Anderson, President/CEO, Anderson Systems Integration
“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.”
— Ron Anderson, President/CEO, Anderson Systems Integration
“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and ...
— Alan Ledford, President, Sacramento River Cats
“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.”
— Alan Ledford, President, Sacramento River Cats
“One message from a longtime IPPA member said it all, “best sales webinar I have seen,” and he didn’t even need a PowerPoint to support his message. Lee’s high energy kept the audience’s attention throughout thevirtual presentation. He even took the time to answer questions live from the participants, and brought his new puppy on air for a quick hello,...
— Cheryl Whelan, IPPA Executive Director
“One message from a longtime IPPA member said it all, “best sales webinar I have seen,” and he didn’t even need a PowerPoint to support his message. Lee’s high energy kept the audience’s attention throughout thevirtual presentation. He even took the time to answer questions live from the participants, and brought his new puppy on air for a quick hello, brightening attendee spirits and providing a personal connection with those in the virtual program.”
— Cheryl Whelan, IPPA Executive Director
“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals...
— Kirk Benson, Director of Hospitality Sales, NCBP, Inc.
“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”
— Kirk Benson, Director of Hospitality Sales, NCBP, Inc.
“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises c...
— Jeannie Plew, Vice President of Human Resources, DrFirst, Inc.
“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about the way we view sales. His book, Sales Differentiation, was well received and eagerly read by all.”
— Jeannie Plew, Vice President of Human Resources, DrFirst, Inc.
“Lee was able to impart his sales techniques on his staff and there were measurable, positive sales results.”
— Daryl Hancock, Corporate Account Manager, Microsoft Corporation
“Lee’s Adapt & Thrive presentation will resonate with sales people regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”
— Dick Reynolds, Sales and Distribution Manager, Flexco
“Lee’s Adapt & Thrive presentation will resonate with sales people regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”
— Dick Reynolds, Sales and Distribution Manager, Flexco
“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly...
— Scott Christensen, Vice President Business Development, NuAire
“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”
— Scott Christensen, Vice President Business Development, NuAire
“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think an...
— Corey Rogers, Marketing Manager, Hyundai Construction Equipment, Americas
“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Book him. He’s worth the investment!”
— Corey Rogers, Marketing Manager, Hyundai Construction Equipment, Americas
“Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.”
— Ken Mallette, Vice President, Witt Associates, a Global Options Company
“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”
— Michael Groeger, Vice President, Group Commercial & Specialty Sales, Blue Cross® Blue Shield® of Arizona
“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we se...
— Chris Clover, CEO, Mechdyne
“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the attention of our team and set the stage for productive workshops that helped us uncover the many opportunities we have to differentiate our business. This program gave us the actionable tools we need to help our salespeople win more deals at the prices we want.”
— Chris Clover, CEO, Mechdyne
“We have contracted with Lee time and time again to deliver virtual masterclasses for our lead generation programs. Why do we continue to contract with Lee for these programs? He delivers dynamic, energetic, educational programs for our sales audiences and receives rave reviews! He has the rare ability to captivate, motivate, and engage virtual audiences. It i...
— Rebecca Stanton, Marketing Manager, ZoomInfo
“We have contracted with Lee time and time again to deliver virtual masterclasses for our lead generation programs. Why do we continue to contract with Lee for these programs? He delivers dynamic, energetic, educational programs for our sales audiences and receives rave reviews! He has the rare ability to captivate, motivate, and engage virtual audiences. It is hard for us to find speakers who, not only deliver top content, but can deliver it effectively in a virtual environment – and Lee masters it! “
— Rebecca Stanton, Marketing Manager, ZoomInfo
“If you want to unclog the bottom of your sales funnel, Lee can help you do it!”
— C. Kevin Miller, Midwest Territory Manager, OraSure Technologies, Inc.
“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.
The playbook Lee developed wasn’t just a collection of generic tactics. He took the time ...
— Wes Amann, Vice President of Sales, Filterbuy
“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.
The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing.
Here’s what impressed us most about Lee’s work:
- In-depth knowledge: Lee’s expertise in sales methodologies is evident. He identified our weaknesses and tailored the playbook to address them directly.
- Focus on our needs: The playbook wasn’t a one-size-fits-all solution. Lee customized it to our unique selling proposition and target market.
- Actionable steps: The playbook is packed with practical strategies and techniques that our sales team can easily implement in their daily interactions.
- Measurable results: Since implementing the playbook, we’ve seen a significant improvement in our sales performance. We’re closing deals faster and more consistently.
Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”
— Wes Amann, Vice President of Sales, Filterbuy
“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual int...
— Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC
“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.”
— Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC
“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their ...
— Lee Roberts, IPPA
“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little of what they learned. I promise you, Lee won’t let that happen. I highly recommend Lee to be part of any event an organization or company wishes to take to the next level.”
— Lee Roberts, IPPA
“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentia...
— Mark DePasquale, CEO, National Portable Storage Association
“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly showed us an entirely new perspective. If anyone is looking for a talented, professional, and entertaining speaker on the most under-appreciated aspect of the sales process, Sales Differentiation, Lee Salz is the person to select, hands down.”
— Mark DePasquale, CEO, National Portable Storage Association
“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the ...
— Tom Sweeny, Regional Sales Manager, Pathguide Technologies, Inc.
“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your success.”
— Tom Sweeny, Regional Sales Manager, Pathguide Technologies, Inc.
“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”
— Bill Duguay, Member of EO Boston and EOS Implementer® at EOS Worldwide
“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”
— Bill Duguay, Member of EO Boston and EOS Implementer® at EOS Worldwide
“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your Adapt & Thrive! keynote speech to be stimulating, motivating and full of good sense.”
— Laurence Huntley, General Manager, Dymo Mimio, A Newell Rubbermaid Company
“Lee Salz is one of the true sales management thought leaders today. His expertise, energy, and down-to-earth communication style give him the unique ability to help sales organizations reach new levels of performance and excellence.”
— Jeb Blount, Founder and CEO of SalesGravy.com
“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to o...
— Daryl Hancock, Chief Operating Officer, Accounting Seed
“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.”
— Daryl Hancock, Chief Operating Officer, Accounting Seed
“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in ...
— Marc Fowler, President, Bullseye Media
“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.”
— Marc Fowler, President, Bullseye Media
“In the crowded field of sales experts, Lee stands out because he doesn’t just write about it, he actually did it, and with great results.”
— Bruce Berg, President, Berg Consulting Group
“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation st...
— Hayley Dyrndahl, B2B Sales Program Manager, Article
“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluable throughout the process, and he continues to be a great asset to us. I highly recommend working with Lee to anyone looking to retool their sales compensation strategy.”
— Hayley Dyrndahl, B2B Sales Program Manager, Article
“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”
— Rick Olson, Chief Executive Officer, KRM Information Services
“In the summer of 2019 I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible res...
— Rob Altieri, Principal, Frankel Loughran Starr & Vallone LLP
“In the summer of 2019 I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaboration. Because of Lee’s guidance and methods, I am now crystal clear and confident on how I handle every lead to ensure that the prospective client and my firm are set up for a successful business relationship. Since working with Lee, I’m ten for ten winning deals at the prices I want. Thank you, Lee!”
— Rob Altieri, Principal, Frankel Loughran Starr & Vallone LLP
“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me gre...
— David Plaisance, Sales Director, AV Solutions
“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.”
— David Plaisance, Sales Director, AV Solutions
“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, h...
— Nate Lilleodden, Managing Partner, Copeland Buhl & Company PLLP
“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”
— Nate Lilleodden, Managing Partner, Copeland Buhl & Company PLLP
“I have personally seen Lee take average performing sales organizations and turn them into top performers over and over again.”
— Andy Miller, President, Sales Management Guru
“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to de...
— Chris Tanner, COO, Rose Paving LLC
“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”
— Chris Tanner, COO, Rose Paving LLC
“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”
— Jerry L. Mills, Founder & CEO, B2B CFO®
“Lee presents sales managers with a toolkit that will greatly enhance their chances for success.”
— Orrin Broberg, President, Employee Continuum
“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virt...
— Jim Woodruff, CEO, NPA, Inc.
“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.”
— Jim Woodruff, CEO, NPA, Inc.
“Lee is a great coach and mentor. His teachings stick so sales people and sales managers can reproduce desired results over and over again which translates into serious, sustainable bottom line performance improvement.”
— Deborah Hoffmann, President, The Solutions Group
“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has co...
— Blake Scott, President, Scott Environmental Services
“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”
— Blake Scott, President, Scott Environmental Services
“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring sales...
— Larry Reeves, Chief Operating Officer, American Association of Inside Sales Professionals
“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”
— Larry Reeves, Chief Operating Officer, American Association of Inside Sales Professionals
“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved...
— John Weaver, Executive Vice President, Sales and Marketing, Morbern
“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program. It was gratifying to hear from my team that they now recognize, as a result of this program, that they do not sell a commodity. They have new-found energy and clarity on what makes us different…and they know how to help their buyers see those differences.”
— John Weaver, Executive Vice President, Sales and Marketing, Morbern
“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most important...
— Cheryl Vennerstrom, Chief Operating Officer, Morning Sun Financial Services
“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”
— Cheryl Vennerstrom, Chief Operating Officer, Morning Sun Financial Services
“I wish I had Lee’s guidance when I started my sales career 27 years ago. It removes chance from the buying process and replaces them with a specific, almost scientific business plan.”
— Victor Benoun, President, The Mortgage Source, Inc.
“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use ...
— Jerry Mills, CEO, B2B CFO®
“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”
— Jerry Mills, CEO, B2B CFO®
“Under Lee’s guidance and support as a sales manager; my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.”
— Maria Maika Damjan, Business Development Manager, EDS
“The role of salespeople in my company is to knock the current provider out of the account. Through their “Knock-Out the Competition” Sales Differentiation program, Sales Architects helped us really understand our true differentiators and taught our salespeople strategies to position them with buyers. Lee helped us uncover ways to get prospects to buy ...
— Mike Moroz, President/CEO, Walters Recycling and Refuse, Inc.
“The role of salespeople in my company is to knock the current provider out of the account. Through their “Knock-Out the Competition” Sales Differentiation program, Sales Architects helped us really understand our true differentiators and taught our salespeople strategies to position them with buyers. Lee helped us uncover ways to get prospects to buy from us and these techniques work!”
— Mike Moroz, President/CEO, Walters Recycling and Refuse, Inc.
“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiat...
— Laura Dale Pedersen, CEO/President, A. R. Mazzotta Employment Specialists
“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!”
— Laura Dale Pedersen, CEO/President, A. R. Mazzotta Employment Specialists
“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just w...
— Jeffrey Wolinsky, Director of Federal & National Sales, Hubbard Radio
“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and workshops he shared with us serve as great tools for our team to put into practice in the field. He was energetic, funny, and insightful…exactly what we wanted.”
— Jeffrey Wolinsky, Director of Federal & National Sales, Hubbard Radio
“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What n...
— Jennifer Parratt, Director of Sales, Planet Depos
“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”
— Jennifer Parratt, Director of Sales, Planet Depos
“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his de...
— Scott Klein, President, Your Hearing Network
“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stories and a real personal touch he delivered the message of the value a “salesperson” brings to their clients.”
— Scott Klein, President, Your Hearing Network
“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help t...
— Bob Koch, GM, IT Services Business Unit, Mechdyne Corporation
“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he also taught them strategies they can repetitively use during deal pursuits.”
— Bob Koch, GM, IT Services Business Unit, Mechdyne Corporation
“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amaz...
— Theo Kristoris, Managing Director, Leader Systems
“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”
— Theo Kristoris, Managing Director, Leader Systems
“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our m...
— Jim Arbuckle, Vice President of Sales, Royal Brass and Hose
“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concrete form all the services and benefits we deliver every day and showed us how to differentiate them from our competition.”
— Jim Arbuckle, Vice President of Sales, Royal Brass and Hose
“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately pu...
— Fred Diamond, Executive Director, Institute for Excellence in Sales
“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.”
— Fred Diamond, Executive Director, Institute for Excellence in Sales
“All sales people can improve their performance by using Lee’s sales architecture strategy.”
— Edward Groark, former President, IKON Office Solutions, Technology Services
“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly p...
— Drew Lightowler, President, Plus Relocation Mortgage
“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were able to keep everyone engaged throughout the day. I am personally excited to watch the development of the brainstorming we did together as a team and turn that into new actions, which I believe will lead to outrageous results!”
— Drew Lightowler, President, Plus Relocation Mortgage
“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some curre...
— Courtney Enser, Vice President of Sales, Millcraft
“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the tools in the workshops, which allowed our teams to experience first-hand how the strategies could work for them personally. Lee has proven time and time again to be a great partner and our sales team has reached out to him for advice.”
— Courtney Enser, Vice President of Sales, Millcraft
“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”
— Rick Olson, Chief Executive Officer, KRM Information Services
“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followe...
— James J. Ferry, President and CEO, TradeSource, Inc.
“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific differentiators for our company. I knew we had something special when our veteran salespeople were openly embracing using the differentiators in their sales process. I highly recommend you consider Lee’s “Knock-Out the Competition” workshop if you want to take your sales effort to the next level.”
— James J. Ferry, President and CEO, TradeSource, Inc.
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies tha...
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“Sales & Marketing Management was extremely fortunate to have someone of Lee Salz’s standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he’s considered a sales management thought leader.”
— Jeremy Cohen, Managing Editor, Sales and Marketing Management Magazine
“Sales & Marketing Management was extremely fortunate to have someone of Lee Salz’s standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he’s considered a sales management thought leader.”
— Jeremy Cohen, Managing Editor, Sales and Marketing Management Magazine
“The NFDA/YFP Associations cannot say thank you enough to Lee Salz for his dynamic virtual presentation of “Sales Differentiation: Win More Deals at the Prices You Want!”. Lee’s energy was fantastic throughout the presentation, keeping everyone involved with a great balance of educational content, group activity/exercises, and excellent storytelling to help ...
— Jake Glaser, YFP President
“The NFDA/YFP Associations cannot say thank you enough to Lee Salz for his dynamic virtual presentation of “Sales Differentiation: Win More Deals at the Prices You Want!”. Lee’s energy was fantastic throughout the presentation, keeping everyone involved with a great balance of educational content, group activity/exercises, and excellent storytelling to help tie all of the practices and concepts we learned about into real word examples and applications. His program has been one of our most attended virtual events to date. We cannot wait to welcome Lee back in the near future for another program!”
— Jake Glaser, YFP President
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”
— Josh Hinds, author of Why Perfect Timing is a Myth: Tips for Staying Inspired and Motivated Day in and Day Out!
“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our ...
— Brian Graff, Chief Marketing Officer, Dynamic Fitness
“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The Sales Differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.”
— Brian Graff, Chief Marketing Officer, Dynamic Fitness
“Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit, communications were easy and content was tailored to our needs.”
— Matt Slack, CEO, AV Solutions
“I’ve never met someone who positions a sales person for success more effectively than Lee Salz.”
— Andrew Macdonald, Group President, First Advantage Corporation
“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”
— Barb Dorumsgaard, President, NTM, Inc.
“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”
— Barb Dorumsgaard, President, NTM, Inc.
“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”
— Stokes McIntyre, President & CEO, MindForge
“If you are looking for a professional speaker who can educate, entertain and engage a virtual audience, I highly recommend Lee Salz. Lee recently provided two virtual keynotes (one for my client’s sales teams and one for an industry association I am a board member of) and the feedback we received was fantastic! Lee’s ability to share stories and leave the...
— Lee Roberts, Shareholder & Director of Sales BerganKDV
“If you are looking for a professional speaker who can educate, entertain and engage a virtual audience, I highly recommend Lee Salz. Lee recently provided two virtual keynotes (one for my client’s sales teams and one for an industry association I am a board member of) and the feedback we received was fantastic! Lee’s ability to share stories and leave the audience with actionable takeaways is why he is one of the best in the business. Say, ‘Goodbye,’ to stale power-point webinars and make yourself look good by hiring Lee for your next virtual program.”
— Lee Roberts, Shareholder & Director of Sales BerganKDV
“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople...
— Stan Piskorski, Sales Training and Enablement Specialist, SIRVA
“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to whom. Audiences should be prepared to take loads of notes because Lee’s ideas flow fast and furious.”
— Stan Piskorski, Sales Training and Enablement Specialist, SIRVA
“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”
— Susan Savage, CEO and Majority Owner, Sacramento River Cats
“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”
— Susan Savage, CEO and Majority Owner, Sacramento River Cats
“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to refra...
— Lisa Lounsbrough, Inside Sales and Marketing Manager, Meier Tool & Engineering
“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that resonates with our customers. We have a very talented sales team and you provided great nuggets of information they can take away and grow from this program with you.”
— Lisa Lounsbrough, Inside Sales and Marketing Manager, Meier Tool & Engineering
“I had high expectations for Lee’s keynote, and he blew them out of the water.”
— Joel Bruning, Sales Manager, Vulcraft Division of Nucor
“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tou...
— Tab Burkhalter, Education Chair, EO – Knoxville Chapter
“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluating speakers and Lee received one of the highest scores ever with a 9.7 out of 10. We highly recommend him!”
— Tab Burkhalter, Education Chair, EO – Knoxville Chapter
“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start ...
— Roy Fazio, Chairman, ASG group
“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content.”
— Roy Fazio, Chairman, ASG group
“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm...
— Alex Evans, Vice President of Sales Operations & Effectiveness, Majestic Steel
“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”
— Alex Evans, Vice President of Sales Operations & Effectiveness, Majestic Steel
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strate...
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”
— Fred Diamond, Co-Founder and President, Institute for Excellence in Sales
“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and ...
— Ann Losiewski, Director of Enterprise Sales, Hire Right
“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”
— Ann Losiewski, Director of Enterprise Sales, Hire Right
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Our Services
Sales Architects® is a non-traditional business consulting firm. We specialize in sales and sales management strategy development with the fundamental goal of helping clients win more deals at the prices you want!® Through consulting, coaching, workshops, and keynote talks, we work with business executives to develop high-performance, scalable salesforces that drive profitable revenue. When clients contract with us, they expect results, and so do we. Nothing less is acceptable.
World-Renowned Sales Management Strategist
When executives are seeking solutions to tough sales performance challenges, their search leads them to Lee Salz for answers.
Lee Salz, founder and CEO of Sales Architects®, is an internationally renowned sales management strategist specializing in building world-class salesforces. Known as a sales contrarian, he combats old-school, ineffective selling methods and challenges you to think differently about your selling approach. He has helped hundreds of companies in various industries and sizes, develop the strategies, processes, and tools they need – resulting in explosive, profitable growth.
Lee is an entrepreneur, bestselling author, results-driven sales consultant, and award-winning keynote speaker.
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Ever wish you could brainstorm with sales management
peers on how to solve tough problems?
Ever wish you could brainstorm with sales management
peers on how to solve tough problems?