“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the attention of our team and set the stage for productive workshops that helped us uncover the many opportunities we have to differentiate our business. This program gave us the actionable tools we need to help our salespeople win more deals at the prices we want.”

“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program. It was gratifying to hear from my team that they now recognize, as a result of this program, that they do not sell a commodity. They have new-found energy and clarity on what makes us different…and they know how to help their buyers see those differences.”

“I’ve heard a lot of sales speakers over the years, but the workshop Lee Salz delivered for EO NJ raised the bar! Rated 10 out of 10 by our membership. Lee’s Move the Sales Needle! message on differentiating how you sell is exactly what entrepreneurs need in today’s competitive market. He challenges conventional thinking, delivers practical strategies, and equips leaders with tools they can implement immediately to sharpen their edge. Engaging. Entertaining. Enlightening. If you want your members energized and walking away with actionable insights, I highly recommend bringing Lee to your chapter.”

“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.”

“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concrete form all the services and benefits we deliver every day and showed us how to differentiate them from our competition.”

“Lee Salz didn’t just deliver, he overdelivered. And SOLD OUT the event. I value preparation and energy when it comes to speakers, and Lee brought both at the highest level. He came fully prepared, highly organized, and delivered his presentation with a burst of energy that kept the entire room engaged from start to finish. Lee is extremely knowledgeable, but what stood out most was how practical and actionable his content was. This wasn’t theory — it was real strategy we could implement immediately. In fact, after his session, I completely rewrote our prospecting letter using the three response-generating techniques he shared. That alone made the session worth it. If your EO chapter is looking for a speaker who brings energy, clarity, and tools your members can actually use to grow their businesses, Lee Salz is a highly valuable addition to your learning calendar. I strongly recommend him.”

“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to whom. Audiences should be prepared to take loads of notes because Lee’s ideas flow fast and furious.”

“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the tools in the workshops, which allowed our teams to experience first-hand how the strategies could work for them personally. Lee has proven time and time again to be a great partner and our sales team has reached out to him for advice.”

“Lee brought incredible energy and expertise to our sales and marketing leadership workshop. Attendees walked away with practical takeaways on how to utilize ‘unknowingly,’ emotional transitions, and asking for referrals—tools they can put into action right away. His engaging style kept the entire group involved and sparked meaningful conversations. We’re grateful for his contribution to making this session both topical and entertaining.”

“I’ve never met someone who positions a sales person for success more effectively than Lee Salz.”

“Lee’s keynote was the highlight of our sales meeting. Energy… Humor… Content… His talk had it all, and it was fully tailored to our company which our team loved!”

“Lee Salz delivered an outstanding session for EO Southeast Virginia with his “Move the Sales Needle!” workshop. He is an engaging, high-energy speaker who keeps the room focused and involved from start to finish. Our members filled pages of their workbooks with practical, immediately applicable insights. It wasn’t theory. It was clear, structured guidance that leaders can put to work right away. I would highly recommend Lee to any organization serious about strengthening its sales performance.”

“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and workshops he shared with us serve as great tools for our team to put into practice in the field. He was energetic, funny, and insightful…exactly what we wanted.”

“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”

“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he also taught them strategies they can repetitively use during deal pursuits.”

“Lee Salz delivered a powerful full-day seminar that fundamentally changed how our manufacturing sales team thinks about selling, moving us beyond specs and price to the emotional drivers that actually win business. His preparation and commitment ensured a real return on our investment.”

“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”

“Lee’s passion is contagious! He brought high energy while delivering extremely valuable content. His stories brought key learning points to life that our members can immediately use to drive sales in their businesses. I highly recommend having Lee at your next event!”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”

“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”

“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”

“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“As someone who runs a sales agency that sets thousands of first meetings every year, I was genuinely blown away by Lee’s session. He delivered practical, immediately usable ideas that make it easier to break through the noise and dramatically elevate the quality of every first meeting. If an EO chapter wants a speaker who energizes the room and gives members real tools they can put to work the same day, I would strongly recommend bringing Lee in.”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”

“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific differentiators for our company. I knew we had something special when our veteran salespeople were openly embracing using the differentiators in their sales process. I highly recommend you consider Lee’s “Knock-Out the Competition” workshop if you want to take your sales effort to the next level.”

“The EO South Florida chapter recently hosted Lee Salz, and he hit a home run! Lee was inspiring, and his teachings were incredibly practical. He provided real-world value that we could take and apply immediately. Lee blended strong insights, real-life examples, humor, and the right amount of storytelling to keep us engaged and locked in on his message. Lee’s workshop was a masterclass in communication, connection, and closing the gap between theory and action. It was a solid A+ performance. I highly recommend Lee to speak at your chapter.”

“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”

“Lee was instrumental in helping us develop a detailed profile for the right salesperson for our role, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”

“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Book him. He’s worth the investment!”

“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.”

“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stories and a real personal touch he delivered the message of the value a “salesperson” brings to their clients.”

“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluable throughout the process, and he continues to be a great asset to us. I highly recommend working with Lee to anyone looking to retool their sales compensation strategy.”

“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were able to keep everyone engaged throughout the day. I am personally excited to watch the development of the brainstorming we did together as a team and turn that into new actions, which I believe will lead to outrageous results!”

“Lee’s presentation resonates with salespeople regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content.”

“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”

“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.”

“We’ve partnered with Lee Salz for several years—engaging him for sales workshops, deal strategy sessions to unstick challenging opportunities, and most recently, to create a custom sales playbook for our team. Why do we keep coming back to Lee? Because he delivers real results. His insights are practical, actionable, and make a meaningful difference in how we sell. I highly recommend working with Lee if you’re serious about elevating your sales performance.”

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”

“Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit; communications were easy, and content was tailored to our needs.”

“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.”

“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that resonates with our customers. We have a very talented sales team and you provided great nuggets of information they can take away and grow from this program with you.”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“Throughout my sales career, I must say that Lee Salz was certainly the most influential in driving me to develop as a sales representative.”

“Under Lee’s guidance, my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.”

“I wanted to thank you for an excellent training with your Prospecting Differentiated program. Your structure and techniques were very effective. As you know, we had nine of our new business development salespeople run through your program, and they came away fired-up and empowered with new prospecting skills, strategies, and tactics. We plan on re-engaging your services later this year again.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!”

“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”

“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”

“In the summer of 2019, I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaboration. Because of Lee’s guidance and methods, I am now crystal clear and confident on how I handle every lead to ensure that the prospective client and my firm are set up for a successful business relationship. Since working with Lee, I’m ten for ten winning deals at the prices I want. Thank you, Lee!”

“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of the right salespeople for our company, and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing. Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little of what they learned. I promise you, Lee won’t let that happen. I highly recommend Lee to be part of any event an organization or company wishes to take to the next level.”

“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.”

“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the best I can recall and I have done these sorts of events for many moons. >50% of my professionals commented along the lines of: “that was the best I have ever witnessed…,” “I took an entire page of notes, full of nuggets to use in my sales efforts…” and “You guys looked like you were really enjoying the lack of PowerPoint slides.” We are engaging Lee and his creativity on an ongoing basis, as we continue to hire, grow our sales force and take market share from our competitors. We have already hired Lee for our 2022 Sales Kick-Off and advise you do the same.”

“I had high expectations for Lee’s keynote, and he blew them out of the water.”

“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly showed us an entirely new perspective. If anyone is looking for a talented, professional, and entertaining speaker on the most under-appreciated aspect of the sales process, Sales Differentiation, Lee Salz is the person to select, hands down.”

“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your success.”

“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”

“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.

The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing.

Here’s what impressed us most about Lee’s work:

• In-depth knowledge: Lee’s expertise in sales methodologies is evident. He identified our weaknesses and tailored the playbook to address them directly.
• Focus on our needs: The playbook wasn’t a one-size-fits-all solution. Lee customized it to our unique selling proposition and target market.
• Actionable steps: The playbook is packed with practical strategies and techniques that our sales team can easily implement in their daily interactions.
• Measurable results: Since implementing the playbook, we’ve seen a significant improvement in our sales performance. We’re closing deals faster and more consistently.

Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about the way we view sales. His book, Sales Differentiation, was well received and eagerly read by all.”

“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”

“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”

“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluating speakers and Lee received one of the highest scores ever with a 9.7 out of 10. We highly recommend him!”

“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The Sales Differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.”

“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.”

“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”

“We brought Lee Salz in to keynote our Comcast Business Beltway Region Sales Kickoff, and he absolutely delivered. His Move the Sales Needle! message on differentiating how you sell struck a powerful chord with our team at exactly the right time. He invested time with our leadership team beforehand to understand our sales culture. That preparation clearly came across in his talk, which was tailored, relevant, and immediately actionable for our sales organization. On stage, Lee is energetic, engaging, and genuinely funny. But beyond the delivery, what mattered most to us was substance. He provided practical strategies our team could implement right away to improve performance and protect margin. If you’re looking for a keynote speaker who combines high energy with actionable takeaways, we highly recommend Lee Salz.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“When we engaged Sales Architects to build our custom sales playbook, I expected a refinement of what we were already doing. What we received was something far more impactful. Lee didn’t just help us document a process. He helped us rethink our selling approach. Not only does this help my existing team, but it also helps me onboard new salespeople more quickly and effectively. I would strongly recommend a custom sales playbook project with Lee to drive sales performance.”

“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”

“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.”

“I’ve been in sales longer than I care to admit, and I genuinely believed I had seen just about everything. Working with Sales Architects to develop our custom sales playbook proved me wrong in the best possible way. The process didn’t just shift my perspective; it fundamentally changed how my entire team thinks about selling. The introduction of Empathetic Expertise and the discipline of developing emotive questions, as two examples, were eye-opening. Lee challenged long-held assumptions and forced us to rethink how we engage buyers. His approach pushes you beyond traditional sales, which drives consistent, high-level performance. If you’re serious about elevating sales performance, I highly recommend Lee and Sales Architects.”

“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”

“Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.”

“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your keynote speech to be stimulating, motivating and full of good sense.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We were initially looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”

“We recently had Lee as a guest speaker during our Virtual National Sales Meeting. Lee was successful in providing key insights and a focused message on what sales activities our sellers should be focused on in this unique and extremely challenging environment. He provided specific recommendations on the need to stay engaged with clients, best practices for virtual communications, and to insure our sales approach addressed the specific business outcomes that are critical to our clients: growing revenues, cost reductions, and driving efficiency. Lee gave us a break from PowerPoint fatigue and delivered his message without visual aids. His energy level and passion set the perfect uplifting tone for our meeting. Lastly, Lee was able to adeptly address questions of the team based upon his experiences and his Sales Differentiation framework. He reiterated the need to be sensitive to our clients and business leaders navigating the unusual circumstances the pandemic has created. If you are looking for a sales thought leader to stimulate and raise the level of performance of your team, I highly recommend Lee.”

“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”

“Lee came to us highly recommended and now I know why. Our members want actionable content during our programs and Lee delivered! He used master storytelling skills and insightful workshops to convey important concepts that our members could easily implement. Add us to the list that highly recommend Lee!”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“EO chapter members are a discerning group when it comes to speakers. We expect high-impact content, actionable takeaways, and an engaging delivery that holds the room from start to finish. That combination is rare, yet that’s exactly what Lee Salz delivered. He made us think. He made us laugh. And most importantly, he equipped us with practical strategies EOers could immediately implement. If you’re looking for a speaker who delivers both inspiration and real-world value, I highly recommend booking Lee for your EO chapter.”

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”

“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”

“Lee’s keynote was the highlight of our sales meeting. Energy… Humor… Content… His talk had it all, and it was fully tailored to our company which our team loved!”

“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the stories Lee shared to teach sales differentiation concepts. He captivates audiences with his presence and sense of humor while providing great content.”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”

“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”

“I’ve been in sales longer than I care to admit, and I genuinely believed I had seen just about everything. Working with Sales Architects to develop our custom sales playbook proved me wrong in the best possible way. The process didn’t just shift my perspective; it fundamentally changed how my entire team thinks about selling. The introduction of Empathetic Expertise and the discipline of developing emotive questions, as two examples, were eye-opening. Lee challenged long-held assumptions and forced us to rethink how we engage buyers. His approach pushes you beyond traditional sales, which drives consistent, high-level performance. If you’re serious about elevating sales performance, I highly recommend Lee and Sales Architects.”

“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.”

“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”

“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“EO chapter members are a discerning group when it comes to speakers. We expect high-impact content, actionable takeaways, and an engaging delivery that holds the room from start to finish. That combination is rare, yet that’s exactly what Lee Salz delivered. He made us think. He made us laugh. And most importantly, he equipped us with practical strategies EOers could immediately implement. If you’re looking for a speaker who delivers both inspiration and real-world value, I highly recommend booking Lee for your EO chapter.”

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“The EO South Florida chapter recently hosted Lee Salz, and he hit a home run! Lee was inspiring, and his teachings were incredibly practical. He provided real-world value that we could take and apply immediately. Lee blended strong insights, real-life examples, humor, and the right amount of storytelling to keep us engaged and locked in on his message. Lee’s workshop was a masterclass in communication, connection, and closing the gap between theory and action. It was a solid A+ performance. I highly recommend Lee to speak at your chapter.”

“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”

“Lee Salz didn’t just deliver, he overdelivered. And SOLD OUT the event. I value preparation and energy when it comes to speakers, and Lee brought both at the highest level. He came fully prepared, highly organized, and delivered his presentation with a burst of energy that kept the entire room engaged from start to finish. Lee is extremely knowledgeable, but what stood out most was how practical and actionable his content was. This wasn’t theory — it was real strategy we could implement immediately. In fact, after his session, I completely rewrote our prospecting letter using the three response-generating techniques he shared. That alone made the session worth it. If your EO chapter is looking for a speaker who brings energy, clarity, and tools your members can actually use to grow their businesses, Lee Salz is a highly valuable addition to your learning calendar. I strongly recommend him.”

“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”

“We recently had Lee as a guest speaker during our Virtual National Sales Meeting. Lee was successful in providing key insights and a focused message on what sales activities our sellers should be focused on in this unique and extremely challenging environment. He provided specific recommendations on the need to stay engaged with clients, best practices for virtual communications, and to insure our sales approach addressed the specific business outcomes that are critical to our clients: growing revenues, cost reductions, and driving efficiency. Lee gave us a break from PowerPoint fatigue and delivered his message without visual aids. His energy level and passion set the perfect uplifting tone for our meeting. Lastly, Lee was able to adeptly address questions of the team based upon his experiences and his Sales Differentiation framework. He reiterated the need to be sensitive to our clients and business leaders navigating the unusual circumstances the pandemic has created. If you are looking for a sales thought leader to stimulate and raise the level of performance of your team, I highly recommend Lee.”

“We’ve partnered with Lee Salz for several years—engaging him for sales workshops, deal strategy sessions to unstick challenging opportunities, and most recently, to create a custom sales playbook for our team. Why do we keep coming back to Lee? Because he delivers real results. His insights are practical, actionable, and make a meaningful difference in how we sell. I highly recommend working with Lee if you’re serious about elevating your sales performance.”

“We brought Lee Salz in to keynote our Comcast Business Beltway Region Sales Kickoff, and he absolutely delivered. His Move the Sales Needle! message on differentiating how you sell struck a powerful chord with our team at exactly the right time. He invested time with our leadership team beforehand to understand our sales culture. That preparation clearly came across in his talk, which was tailored, relevant, and immediately actionable for our sales organization. On stage, Lee is energetic, engaging, and genuinely funny. But beyond the delivery, what mattered most to us was substance. He provided practical strategies our team could implement right away to improve performance and protect margin. If you’re looking for a keynote speaker who combines high energy with actionable takeaways, we highly recommend Lee Salz.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We were initially looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“Under Lee’s guidance, my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.”

“Lee Salz delivered an outstanding session for EO Southeast Virginia with his “Move the Sales Needle!” workshop. He is an engaging, high-energy speaker who keeps the room focused and involved from start to finish. Our members filled pages of their workbooks with practical, immediately applicable insights. It wasn’t theory. It was clear, structured guidance that leaders can put to work right away. I would highly recommend Lee to any organization serious about strengthening its sales performance.”

“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”

“I’ve never met someone who positions a sales person for success more effectively than Lee Salz.”

“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.”

“In the summer of 2019, I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaboration. Because of Lee’s guidance and methods, I am now crystal clear and confident on how I handle every lead to ensure that the prospective client and my firm are set up for a successful business relationship. Since working with Lee, I’m ten for ten winning deals at the prices I want. Thank you, Lee!”

“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”

“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your keynote speech to be stimulating, motivating and full of good sense.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing. Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stories and a real personal touch he delivered the message of the value a “salesperson” brings to their clients.”

“I’ve heard a lot of sales speakers over the years, but the workshop Lee Salz delivered for EO NJ raised the bar! Rated 10 out of 10 by our membership. Lee’s Move the Sales Needle! message on differentiating how you sell is exactly what entrepreneurs need in today’s competitive market. He challenges conventional thinking, delivers practical strategies, and equips leaders with tools they can implement immediately to sharpen their edge. Engaging. Entertaining. Enlightening. If you want your members energized and walking away with actionable insights, I highly recommend bringing Lee to your chapter.”

“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and workshops he shared with us serve as great tools for our team to put into practice in the field. He was energetic, funny, and insightful…exactly what we wanted.”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“Lee’s passion is contagious! He brought high energy while delivering extremely valuable content. His stories brought key learning points to life that our members can immediately use to drive sales in their businesses. I highly recommend having Lee at your next event!”

“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”

“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about the way we view sales. His book, Sales Differentiation, was well received and eagerly read by all.”

“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Book him. He’s worth the investment!”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluable throughout the process, and he continues to be a great asset to us. I highly recommend working with Lee to anyone looking to retool their sales compensation strategy.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”

“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.”

“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”

“Lee brought incredible energy and expertise to our sales and marketing leadership workshop. Attendees walked away with practical takeaways on how to utilize ‘unknowingly,’ emotional transitions, and asking for referrals—tools they can put into action right away. His engaging style kept the entire group involved and sparked meaningful conversations. We’re grateful for his contribution to making this session both topical and entertaining.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.

The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing.

Here’s what impressed us most about Lee’s work:

• In-depth knowledge: Lee’s expertise in sales methodologies is evident. He identified our weaknesses and tailored the playbook to address them directly.
• Focus on our needs: The playbook wasn’t a one-size-fits-all solution. Lee customized it to our unique selling proposition and target market.
• Actionable steps: The playbook is packed with practical strategies and techniques that our sales team can easily implement in their daily interactions.
• Measurable results: Since implementing the playbook, we’ve seen a significant improvement in our sales performance. We’re closing deals faster and more consistently.

Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.”

“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of the right salespeople for our company, and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”

“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly showed us an entirely new perspective. If anyone is looking for a talented, professional, and entertaining speaker on the most under-appreciated aspect of the sales process, Sales Differentiation, Lee Salz is the person to select, hands down.”

“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to experienced sales veteran…and they all loved the program. The Sales Differentiation guide that was produced from this session is being used to reinforce the strategy and teach our newly-hired salespeople how to position our differentiators with prospects. It’s been a few months since the program was conducted and our sales pipeline has never been stronger. This may have been our first engagement with Sales Architects, but it will not be our last.”

“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little of what they learned. I promise you, Lee won’t let that happen. I highly recommend Lee to be part of any event an organization or company wishes to take to the next level.”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the best I can recall and I have done these sorts of events for many moons. >50% of my professionals commented along the lines of: “that was the best I have ever witnessed…,” “I took an entire page of notes, full of nuggets to use in my sales efforts…” and “You guys looked like you were really enjoying the lack of PowerPoint slides.” We are engaging Lee and his creativity on an ongoing basis, as we continue to hire, grow our sales force and take market share from our competitors. We have already hired Lee for our 2022 Sales Kick-Off and advise you do the same.”

“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into practice. His storytelling helped our members grasp key concepts that will help them implement these strategies. Our members are still raving about this program.”

“Lee Salz delivered a powerful full-day seminar that fundamentally changed how our manufacturing sales team thinks about selling, moving us beyond specs and price to the emotional drivers that actually win business. His preparation and commitment ensured a real return on our investment.”

“Throughout my sales career, I must say that Lee Salz was certainly the most influential in driving me to develop as a sales representative.”

“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”

“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific differentiators for our company. I knew we had something special when our veteran salespeople were openly embracing using the differentiators in their sales process. I highly recommend you consider Lee’s “Knock-Out the Competition” workshop if you want to take your sales effort to the next level.”

“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the attention of our team and set the stage for productive workshops that helped us uncover the many opportunities we have to differentiate our business. This program gave us the actionable tools we need to help our salespeople win more deals at the prices we want.”

“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them flesh-out ways to win more deals at the prices they want. Lee challenged our members to think differently about how they sell and engage buyers. I highly recommend Lee and his sales differentiation program.”

“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”

“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with prospects who say they are happy by leveraging sales differentiation is brilliant! We are excited to continue on our sales differentiation journey and implement this methodology in our firm. I highly recommend this program!”

“Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit; communications were easy, and content was tailored to our needs.”

“Lee’s presentation resonates with salespeople regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”

“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”

“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the tools in the workshops, which allowed our teams to experience first-hand how the strategies could work for them personally. Lee has proven time and time again to be a great partner and our sales team has reached out to him for advice.”

“When we engaged Sales Architects to build our custom sales playbook, I expected a refinement of what we were already doing. What we received was something far more impactful. Lee didn’t just help us document a process. He helped us rethink our selling approach. Not only does this help my existing team, but it also helps me onboard new salespeople more quickly and effectively. I would strongly recommend a custom sales playbook project with Lee to drive sales performance.”

“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your success.”

“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to whom. Audiences should be prepared to take loads of notes because Lee’s ideas flow fast and furious.”

“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.”

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluating speakers and Lee received one of the highest scores ever with a 9.7 out of 10. We highly recommend him!”

“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were able to keep everyone engaged throughout the day. I am personally excited to watch the development of the brainstorming we did together as a team and turn that into new actions, which I believe will lead to outrageous results!”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”

“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”

“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he also taught them strategies they can repetitively use during deal pursuits.”

“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concrete form all the services and benefits we deliver every day and showed us how to differentiate them from our competition.”

“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.”

“I had high expectations for Lee’s keynote, and he blew them out of the water.”

“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”

“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“Lee came to us highly recommended and now I know why. Our members want actionable content during our programs and Lee delivered! He used master storytelling skills and insightful workshops to convey important concepts that our members could easily implement. Add us to the list that highly recommend Lee!”

“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”

“I wanted to thank you for an excellent training with your Prospecting Differentiated program. Your structure and techniques were very effective. As you know, we had nine of our new business development salespeople run through your program, and they came away fired-up and empowered with new prospecting skills, strategies, and tactics. We plan on re-engaging your services later this year again.”

“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.”

“Lee was instrumental in helping us develop a detailed profile for the right salesperson for our role, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”

“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program. It was gratifying to hear from my team that they now recognize, as a result of this program, that they do not sell a commodity. They have new-found energy and clarity on what makes us different…and they know how to help their buyers see those differences.”

“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”

“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that resonates with our customers. We have a very talented sales team and you provided great nuggets of information they can take away and grow from this program with you.”

“As someone who runs a sales agency that sets thousands of first meetings every year, I was genuinely blown away by Lee’s session. He delivered practical, immediately usable ideas that make it easier to break through the noise and dramatically elevate the quality of every first meeting. If an EO chapter wants a speaker who energizes the room and gives members real tools they can put to work the same day, I would strongly recommend bringing Lee in.”