“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We were initially looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing. Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“We’ve partnered with Lee Salz for several years—engaging him for sales workshops, deal strategy sessions to unstick challenging opportunities, and most recently, to create a custom sales playbook for our team. Why do we keep coming back to Lee? Because he delivers real results. His insights are practical, actionable, and make a meaningful difference in how we sell. I highly recommend working with Lee if you’re serious about elevating your sales performance.”

“A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“I’ve been in sales longer than I care to admit, and I genuinely believed I had seen just about everything. Working with Sales Architects to develop our custom sales playbook proved me wrong in the best possible way. The process didn’t just shift my perspective; it fundamentally changed how my entire team thinks about selling. The introduction of Empathetic Expertise and the discipline of developing emotive questions, as two examples, were eye-opening. Lee challenged long-held assumptions and forced us to rethink how we engage buyers. His approach pushes you beyond traditional sales, which drives consistent, high-level performance. If you’re serious about elevating sales performance, I highly recommend Lee and Sales Architects.”

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”

“When we engaged Sales Architects to build our custom sales playbook, I expected a refinement of what we were already doing. What we received was something far more impactful. Lee didn’t just help us document a process. He helped us rethink our selling approach. Not only does this help my existing team, but it also helps me onboard new salespeople more quickly and effectively. I would strongly recommend a custom sales playbook project with Lee to drive sales performance.”

“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.”

“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”