“Since January 2017, I’ve been taught Brazilian Jiu-Jitsu by a six-time world champion who shows us the secret to his success every day: get great at what matters, and the only thing that matters is mastering the fundamentals. Sell Different! Shows you what matters in sales, and shows you how to master what matters. The details on how his scholar-athlete son was won over by Coach Bateman are 100% applicable to your sales success and can and should be implemented by you immediately. If you did nothing more than buy this book, read through page 10, and apply the principles Lee shares, you’ll be lapping your toughest competitors within 90 days. As you read on and apply his tips on virtual selling, “The Monster Mentor” concept, and why “targets” are better than “ideals,” you’ll not only lap your competition, you’ll stay ahead of them for as long as you run the race.”