“Sell Different! identifies the missing pieces of the sales process puzzle that are glossed over everywhere else and then proceeds to fill in the holes. This is not so much a book as it is a series of master classes where each chapter stands on its own and should be revisited again and again What’s more, for each topic, Lee strikes a perfect balance between conveying the big picture strategy and ‘exactly how’ prescription you can start using Monday morning. Any one of the ‘recipes’ Lee lays out will have you running circles around your competition.”