— Tom Searcy, best-selling author of “The Death of Selling,” and “The Whale Hunters”

“The 80:20 rule is often quoted for what it takes to perform in any endeavor. In Sell Different!, Lee’s figured out that it is really 95:5 and the 5% is what really matters in sales. Lee talks about differentiation in a way I really like. Separation rather than differentiation is what Lee has written and it makes all the difference. Great job, Lee! The 95% can use your ideas to move into the 5%.”