“There are two common maladies in most sales organizations. Not being able to create meaningful differentiation and excessive discounting to win a deal. In Sell Different!, Lee Salz provides a roadmap on “how” to win deals profitably while simultaneously differentiating the seller and the buying experience. The book is filled with stories and anecdotes to bring the content and his message alive. If you are like me, you will find this book a quick read and hard to put down. This is a book you will highlight and read several times. It is practical, tactical, applicable, and enjoyable. Sellers will find they can immediately apply the principles taught into their daily sales calls. If you want to render your competitors irrelevant and create competitive immunity this book is for you.”