“Sales is a competitive sport and all salespeople need to be on top of their game. Lee Salz nails it in Sell Different! Lee addresses every sales topic that sales professionals need to excel at to win. He addresses the new norm of virtual selling strategy a must in 2021 and moving forward. One of the biggest challenges sales has is addressing a buyer’s fear of change and his approach is spot on I highly recommend this book to every salesperson and sales leader!”