“The First Meeting Differentiator takes sales strategy to a whole new level, redefining how to approach first meetings for maximum impact. Lee introduces the game-changing concept of Empathetic Expertise™—the key to positioning yourself as a trusted consultant rather than just another salesperson. Too many first meetings fail because salespeople rush to prescribe solutions before truly diagnosing the client’s needs. With 75% of first sales calls never leading to a second, this book is the ultimate playbook for earning trust, igniting engagement, and securing the next step. If you want to turn first meetings into lasting opportunities, this is a must-read!”
