“It doesn’t matter what you’re selling, to whom you’re selling, or how long you’ve been selling You need to read Sell Different!, absorb the concepts, and apply them to your selling repertoire HOW you sell is as – or more important – than WHAT you sell. That means it’s critical for salespeople to differentiate their selling approach if they’re to win deals at high margins. This book shows you step-by-step how to do it.”