“Sales Differentiation is one of the best and most relevant sales books in the recent era, and Lee Salz has pulled off the impossible by topping it with his new release, Sell Different!. The brilliance of Lee’s approach is that it puts the entire locus of control on the salesperson to win the deal. While owning that responsibility could be uncomfortable for a lesser salesperson, who feels better blaming anything other than themselves, every top performer | have been associated with in my sales career wants the win squarely on their own shoulders. The strategies in Sell Different! Deliver precisely the tools and skills that drive results. If you want to be amongst the elite in your profession, read this book!”