“Our team has come to rely on Lee to provide us a consistent foundation and approach to winning more business while keeping the customers we have at prices we need. And Sell Different!, continues to build on that foundation and raises the bar. For any committed sales professional, the concepts in Sell Different! will make you think more thoughtfully about your approach to opportunities and how you are winning business, or not. We have found Sell Different! lays out a variety of sales situations we encounter frequently, supported by layered tactics and strategies to navigate them. Sell Different! provides a fresh approach to any sales professional seriously looking to improve their results and make more money.”