“Sell Different! is the definitive playbook for salespeople who want to take control of their earning power. It doesn’t matter how competitive your industry is; in the end, success or failure depends on how you sell, not what you sell. Lee Salz lays out the strategies that work in every sale. It’s all about selling differently than the average salesperson. Don’t worry, though — this process doesn’t create more work. It simply reduces the time, rejection and stress that consumes the average salesperson.”