“Lee Salz’s new book, Sell Different!, offers unique insight into prospects’ perceptions of a sales call and how to ‘outsmart, outmaneuver, and outsell’ the competition. He shares clear examples and steps that are easy to implement to BE different. As a passionate prospector, I especially like the 16-day Prospecting Campaign and follow-up strategy to set you apart from the start. These strategies will make your clients confident you understand them and YOU are the best option.”