“From client penetration to proactive account management to price flinching to salespeople’s ‘oops’, Lee covers all the bases for any salesperson or team to start hitting it out of the park. As a 40 plus year sales guy, I’ve seen and experienced all of the issues Lee stresses in Sell Different! and provides solid applicable answers. If every salesperson applied half of what Sell Different! provides, they would all be top producers! Great examples, direct talk, no fluff is Lee’s approach and it is effective.”