“In his new book, Sell Different!, Lee Salz offers critical guidance on how elite sales professionals can differentiate and distinguish themselves from other elite sales professionals they compete with His insights on differentiation are unique, crisp and actionable by sales professionals looking to take their sales careers to the next level. Lee has found a niche in the sales performance improvement space that I feel is one of the most valuable for sales professionals to grasp and he provides a framework for implementation success in this much-needed book.”