“The title alone—The First Meeting Differentiator—grabs any sales pro’s attention. After all, your income hinges on the impression you make in that very first conversation. And then you see the name: Salz. Lee Salz. A master of sales strategy whose work I’ve followed for over 15 years. This book is classic Salz—original thinking and real-world tactics that elevate your game. Chapter 5’s focus on ‘Empathetic Expertise’ reshaped how I think about emotional intelligence in sales. And Chapter 8’s ‘Consultation Cliffhangers’ gave me a fresh, strategic way to keep deals moving forward. Whether you’re an individual rep looking to sharpen your skills or a leader looking to boost your team’s performance, this book has it all!”
