While it is a well-accepted maxim that people buy from salespeople that they like; few stop to think about the key question that the author poses: “What can I do at each stage of the buying process to differentiate myself from the competition, make my prospect feel special, and build a stronger relationship?” Salz’s advice systematically addresses how to remedy the root causes of lost deals and failure to defend price: failure to thoroughly qualify, inadequate discovery, and incomplete identification of decision makers/influencers and their buying criteria. Sell Different! provides practical, step-by-step guidance on how to set yourself apart from the competition throughout the sales interaction and in so doing, “win more deals at the prices you want.”