“For the past 28 years I have worked with over 24,000 sales professionals. When | ask them, ‘why should a prospect buy from you?” they give me the same old generic answers. They say, “our price, our quality, our service”. It’s the same answer their competitors give and there is zero differentiation! Lee does a brilliant job of spelling out exactly how to differentiate yourself from your competitors. If you want to win more deals, read every page and put his ideas into action!”