We Are Losing Money On This! Sales Expressions That Cause Mistrust

We Are Losing Money On This! Sales Expressions That Cause Mistrust

We Are Losing Money On This! Sales Expressions That Cause Mistrust

The Situation

Every time I buy a car, the salespeople say that they are losing money on it. It is their way of trying to make us feel like we are getting a great deal and stop the negotiation process.

Does anyone really believe that the dealership loses money on every car that leaves the lot? Of course, they don’t – but that doesn’t stop salespeople from reciting that tired mantra.

Your Challenge

What else do salespeople say, with the intent of building trust, but rather turn prospects off?

Your Solutions