You’ve just been hired to lead a twenty-person sales team, replacing a sales manager who left the company. This is a veteran sales team that is nervous about a new sales manager taking over the role.

Why are they nervous? The executive team feels the sales team has been underperforming. There’s a feeling among the executives that the salespeople have rested on their laurels (and past successes) and have not evolved their selling style with changes in the business.

Over the last ten years, the industry has gone through vast changes, but the salespeople have rebuffed the company’s attempts to change their selling style.

The sales team has been invited to a kick-off presentation at the corporate offices delivered by you.

What is the core message you will deliver to your sales team?

What is your main goal for the presentation?