“Salespeople who solely rely on their product to be their key differentiator will lose to those who also differentiate the buying experience. Sell Different! teaches you numerous ways to outsmart, outmaneuver, and outsell the competition. Don’t just read it. Study it. Embrace it. Live it.”

“Lee does it again! The concepts presented in Sell Different! are gamechangers. Proactively positioning client onboarding, effectively managing pilot programs, and proactively generating referrals are a few of my favorite takeaways. Devour this book!”

“If you want to sell your products or services at high margins, focusing on features and capabilities isn’t enough. In Sell Different!, Lee Salz provides rock-solid strategies you can use to outsell competitors and close more deals. It’s a must read for every sales professional!”

“Sell Different! identifies the missing pieces of the sales process puzzle that are glossed over everywhere else and then proceeds to fill in the holes. This is not so much a book as it is a series of master classes where each chapter stands on its own and should be revisited again and again. What’s more, for each topic, Lee strikes a perfect balance between conveying the big picture strategy and ‘exactly how’ prescription you can start using Monday morning. Any one of the ‘recipes’ Lee lays out will have you running circles around your competition.”

“In today’s crowded sales world, gaining the attention of your buyers is more of a challenge than ever before.  In Sell Different!, Lee Salz shares some of the absolute best sales strategies and tactics to help business developers stand out, overcome their self-limiting beliefs, acclimate to the virtual sales Environment, and simply close more deals on a consistent basis.”

"Only read Sell Different! if you can handle the truth of what it takes to sell smarter in the new now. Lee's book is filled with brilliant, fast, brave ways that professional sellers can break through the expected routine and start to create extraordinary results."

"Sell Different! will give you the competitive edge you need in the era of empowered buyers and desperate competitors. Lee provides practical advice on how to positively differentiate with the way you sell being the reason people want to buy what you sell. This is a must read for every sales professional." 

“Selling has never been more competitive than it is now. What made salespeople successful yesterday is not going to make them successful today and tomorrow. Buyers have become more sophisticated which means salespeople need to be savvier with their selling approach to gain an edge over the competition. Sell Different! arms you with strategies that help you stand-out in a noisy marketplace and prepares you for selling success.”

“Salespeople typically look to their products to disrupt the market and make their sales skyrocket. Sell Different! is all about looking at yourself and asking, what can I do to help prospects and customers buy? This book will challenge your thinking and force you to ask yourself new and interesting questions about how you do things, so you can sell different to get more and keep more business. Highly recommend!”

“Every day, in every industry, to gain a competitive edge, sales professionals need to find ways to stand-out from the competitive noise. Sell Different! provides you with the strategies to do just that and experience the selling success you desire.”

"In our fast-paced and ever-changing world, it’s more difficult than ever to break through. In Sell Different!, Lee has put together an actionable and unique blueprint to help salespeople stand out and beat the competition." 

"In Sell Different!, Lee Salz shows us that today’s buyers don’t need a pitch; they need a perspective. They don’t need more information; they need differentiation. As sellers, we can’t simply fill their heads, we must connect with their hearts. Well-written, actionable tips, and wisdom set this book apart from the typical how to. Buy it, read it, teach it, live it."

“Sales is a competitive sport and all salespeople need to be on top of their game. Lee Salz nails it in Sell Different! Lee addresses every sales topic that sales professionals need to excel at to win. He addresses the new norm of virtual selling strategy, a must in 2021 and moving forward. One of the biggest challenges sales has is addressing a buyer’s fear of change and his approach is spot on. I highly recommend this book to every salesperson and sales leader!” 

“We have clearly entered a new phase in business growth and commercial relationships and Lee Salz’ latest book Sell Different! has captured how to make that transition. One of the many messages that struck home with me was how sellers need to know, more than ever, how to harness the potential of virtual selling and remote conversations. Buy it! Read it! Trust me, you will not be disappointed!”

“Finally the answers you’ve been looking for in one place. Lee puts it all right here and, best of all, delivers it in a way you can easily understand.  The content is so good you won’t see Sell Different! as a book you read once, rather you will see this as a resource you access for months and years to come.”  

“For years now, savvy sales professionals have realized that ‘how they sell’ is turning into one of the only and best ways to differentiate themselves from the growing pack of competitors.  While many understand the need to be different, they struggle in execution.  With Sell Different!, Lee Salz, expands on his seminal work, Sales Differentiation, and delivers clear and actionable steps most people in sales will learn from. Sell Different! is packed with specific steps to implementing the strategies and tactics presented, helping the reader adopt new skills in a practical way.  Near and dear to my heart is the 16-Day Prospecting Campaign; clear and doable.  This book and Lee Salz fully deliver on a simple but important promise, helping you Sell Different!”

“Why blend into the crowd when you can standout? In sales, differentiation is key. I see so many companies training their salespeople to do more of what everyone else is doing so that they blend in and get ignored. Instead step out and whether your company helps you or not, take it upon yourself to learn what the concepts in this book so you standout and close more deals. Sell Different! It’s a mandate for every seller who wants to win. Lee will inspire you and make it easy for you – so what are you waiting for? Read it now.” 

“It doesn’t matter what you’re selling, to whom you’re selling, or how long you’ve been selling… You need to read Sell Different!, absorb the concepts, and apply them to your selling repertoire. HOW you sell is as - or more important - than WHAT you sell. That means it’s critical for salespeople to differentiate their selling approach if they’re to win deals at high margins. This book shows you step-by-step how to do it.” 

“It’s not just what you sell but HOW to sell it and Sell Different! is oozing with practical, tactical and easily executable ways to stand out in a crowded market. Lee Salz’ strategies are timely and can be quickly put into action.  Sell Different! will benefit every sales profession from B2C to B2B and help you close more deals.  I highly recommend it! Two thumbs up!”

"As soon as I read Sell Different! I knew that I was going to add to our sales curriculum at Kansas State.  Lee offers implementable ideas that drive performance. The book is a must-read for salespeople seeking to grow professionally."

“Is it time to update your team’s approach to selling?  Lee Salz’ new book Sell Different! enables your team rethink its approach and outmaneuver the competition.  Every reader will walk away with tips and tools that will make them more successful.”

“If you cannot differentiate, you cannot sell, and the biggest differentiator in a deal is often the seller’s approach. In Sell Different! Lee Salz simply and beautifully articulates the things that separate top performing sales reps from everyone else. Read closely and pay attention, because there are nuggets littered in every chapter, and they add up to make a powerful impact on the deals you close and the outcomes you deliver.” 

“Sell Different! is a masterful book, providing a wealth of ideas for how to differentiate the right way, and win more deals at the prices you want.”

“Lee Salz’ brilliant new book isn’t just for salespeople; it should be required reading for anyone who wants to instantly differentiate themselves, fully understand their clientele, and make price a non-issue. Full of insights, practical exercises, and innovative thinking, Sell Different! is a truly motivating and inspiring read.”

“Sell Different! is truly refreshing since it is packed with immediately actionable tips and techniques that any sales professional can use to sell more. It is also a must read for sales managers who can use this book as a source for coaching and training their sales team. I highly recommend this book to anyone no matter what the industry. This is a universal guide to championship selling.”

“From client penetration to proactive account management to price flinching to salespeople’s ‘oops’, Lee covers all the bases for any salesperson or team to start hitting it out of the park. As a 40 plus year sales guy, I’ve seen and experienced all of the issues Lee stresses in Sell Different! and provides solid applicable answers. If every salesperson applied half of what Sell Different! provides, they would all be top producers! Great examples, direct talk, no fluff is Lee’s approach and it is effective.”

“Sell Different! is a refreshing mix of strategy (doing the right things) and tactics (how to do them differently to stand out from the crowd). It's full of practical and actionable advice that is easy to implement. Buy it now. Read it. Embrace it. You'll "sell different" and reap the rewards!”

"To create, advance, and close more sales you need to be different. Lee Salz is the master at helping salespeople Sell Different! and his new book is packed with powerful, proven strategies and engaging stories to help you up your sales game and stand out from the competition. If you're ready to break out of the mold to experience breakthrough results, read it now!"

"What is different about Sell Different! is what it isn't. It isn't another tip, hack, or technique to memorize. Instead, this book flips the script with actionable steps that put the focus on the buying experience we create as sellers and business owners, making it all about them, not about us. If you are still trying to figure out how to adapt to the new normal, this book should be on your list."

“Smart sellers know they have to find ways to stand out to their prospects and accounts. Sell Different! helps you do that—and outsmart, outstrip and outsell your competitors.”

“Creating meaningful relationships and amazing buying experiences is the cornerstone of what it means to sell differently. Lee Salz has created a magnificent guide to help propel your career forward and win more deals at the prices you want with Sell Different!. The difference isn’t your company or your product, it is you. In a crowded, commoditized marketplace, those who bring their genuine, authentic and real-deal self, rise to the top and stand out. You will be inspired to think and act differently. Sell Different! is a lifestyle and it starts with you.”

"When Lee asked me to review his book, I have to confess thinking, 'I review over 100 books a year, what will I learn?'  However, I was just a few pages into the book when I found myself pulling out a notepad and taking notes.  Lee was presenting familiar topics, but in a way that got me thinking differently.  And I think that's key.  Before we can sell different!, we have to first think different.  If you want to Sell Different!, Lee's book is a great start to helping you think different!"

“In his new book, Sell Different!, Lee Salz offers critical guidance on how elite sales professionals can differentiate and distinguish themselves from other elite sales professionals they compete with. His insights on differentiation are unique, crisp and actionable by sales professionals looking to take their sales careers to the next level. Lee has found a niche in the sales performance improvement space that I feel is one of the most valuable for sales professionals to grasp and he provides a framework for implementation success in this much-needed book.”

"In a time when sales professionals and sales leaders need new ideas, fresh strategies and an innovative approach to how to tackle today's challenging marketplace, enter Lee Salz and his groundbreaking new book - Sell Different! Outsmart, Outmaneuver, and Outsell the competition. Sell Different! is a fantastic read, and a must-have for anyone looking to find opportunity in today's shifting economy.  In every page, and throughout every chapter, Lee provides so much more than just a sales book. He goes deep to uncover what it really takes to master the skill. This book covers it all - mindset, motivation, attitude, technique and true sales secrets that will position you to change how you think, how you sell and the results you gain. This is the book you buy, read once and then keep at your desk as your go to reference  for how to sell in today's modern world."

“When I got the pre-pub draft of Lee Salz’ Sell Different!, I did what I always do, started skimming. Pretty soon I realized I’d slowed down. I was reading. After another 15 minutes, I was reading deeply. This book is solid, useful, and packed with hard-won advice. Lee’s ideas on Horizontal and Vertical Questions, Conquering Accounts, Recap Emails, and Client Onboarding, are worth thousands of times the price of the book. Thousands. Don’t waste a minute. Get this Book. Start reading. Learn how to earn.”

“Lee has hit it out of the ballpark with Sell Different! Informative, practical with top-notch advice and strategies! Follow his advice your sales will soar!”

“Lee Salz gives you a winning formula to effectively sell in these challenging times. In Sell Different!, Lee gives you real world examples and great ideas that you can implement immediately. If you would like to sell more at the prices you want, I highly recommend you read this book. In fact, this book is so good, Lee is offering you a money back guarantee if you don’t improve your sales dramatically.”

“Sell Different! provides many innovative strategies and tactics to sidestep the most dangerous traps in today’s B2B sale.  From prospecting through account management, Lee walks through the sales lifecycle, dispelling myths and revealing best practices all along the way.  A truly practical handbook for sales success.”

“In a sea of sameness, you must stand out in today’s highly-competitive marketplaces.  Lee has been a visionary and futurist in B2B sales for years. Sell Different! should be required reading for sales AND marketing professionals.  Accessible and chock full of insights.  Get your highlighter ready!” ccess.”

"Since January 2017, I've been taught Brazilian Jiu-Jitsu by a six-time world champion who shows us the secret to his success every day: get great at what matters, and the only thing that matters is mastering the fundamentals. Sell Different! shows you what matters in sales, and shows you how to master what matters. The details on how his scholar-athlete son was won over by Coach Bateman are 100% applicable to your sales success and can and should be implemented by you immediately. If you did nothing more than buy this book, read through page 10, and apply the principles Lee shares, you'll be lapping your toughest competitors within 90 days. As you read on and apply his tips on virtual selling, "The Monster Mentor" concept, and why "targets" are better than "ideals," you'll not only lap your competition, you'll stay ahead of them for as long as you run the race."

"In Sell Different!, sales management strategist Lee Salz gives you immediately actionable advice on how to overcome sales mediocrity by outsmarting, outmaneuvering and outselling the competition. This fast-reading book is a must-have for anyone who wants to win more deals at the most desirable prices." 

“Sell Different! is one of those rare books that gives you the big strategic idea….and provides detailed, ready-to-implement direction to help you win more deals at the right price.  When you know your audience, you understand your customer, which makes you very different. That means you can build differentiation your customer finds meaningful.  Then, since your customers buy your differentiated value, price becomes less and less important.  All important, but cooking these realities into actionable sales plays…priceless!”

"Regardless of the business you’re in, the ability to effectively sell in noisy, competitive markets is crucial to your success. As Lee Salz points out, competitive differentiation derives more from how you sell than what you sell. Sell Different! teaches you how to win more sales by creating differentiated buying experiences that align with the decision-making processes of your buyers. This is true buyer-centric selling."

"In today's sales environment where buyers are targeted with more attempts than ever to get their attention, the best way to cut through the noise and stand out is to sell differently. In Sell Different!, Lee Salz lays out the specific tactics sales pros can use right away to not only get through to more buyers and win more deals, but also do so at YOUR price."

“Lee Salz’s new book, Sell Different!, offers unique insight into prospects’ perceptions of a sales call and how to ‘outsmart, outmaneuver, and outsell’ the competition. He shares clear examples and steps that are easy to implement to BE different. As a passionate prospector, I especially like the 16-day Prospecting Campaign and follow-up strategy to set you apart from the start. These strategies will make your clients confident you understand them and YOU are the best option.”

“The perfect book for these new times. Sell Different! is the roadmap for sales success today and tomorrow. Easy to understand and easier to implement new strategies that will ensure victory in the only place that matters…your wallet. Lee Salz has once again positioned you to get ahead and stay ahead of the emerging sales battlefield. Buy. Study. Implement.”

“Sales is a competition. Your prospective clients are deciding whether to buy from you or your competitors. If you want them to choose you, the powerful strategies Lee presents in Sell Different! will make it clear you are different in a meaningful way so you get the deal at the prices you want.” 

“Lee Salz has done it again! I found so much clarity in ways to Sell Different! and stand out among the strong competition we all have to face today. I counted dozens and dozens of practical ideas to try - one of my favorites is the strategic way he teaches you how to ask your best clients for referrals with the "If You Were Me" strategy. Additionally, the overview throughout the book on what is critical to know about your target buyer and their world lays the foundation for success. Invest time to read this book and truly outsmart, outmaneuver, and outsell your competition.” 

"Sales books come and go, some stick, some don't. Sell Different! is here to stay. Packed with relevant and applicable techniques that sales professionals can use straight out of the book, right now!” 

“If you implement just one of the strategies from Sell Different! (for example, the If You Were Me strategy), your sales will soar. Step by step instructions and examples of how these strategies have been put into practice fill this book and make it one top salespeople will buy two copies of: one for their desk and one for their bag.” 

“Lee nails it! Sales leaders don’t think enough about how to train their salespeople in differentiating the ways they sell. Thus, in a highly competitive world, they are left to rely on their products’ features to win the deal. In Sell Different!, Lee provides the much needed roadmap to meaningfully differentiate, creating a buyer experience that leads them to want to buy from you rather than the competition.”  

“Sell Different! is the right book at the right time. Everything is different since virtual selling became the norm and this book is the perfect toolkit for how to compete and stand out in new and different ways.” 

“There are two common maladies in most sales organizations. Not being able to create meaningful differentiation and excessive discounting to win a deal. In Sell Different!, Lee Salz provides a roadmap on “how” to win deals profitably while simultaneously differentiating the seller and the buying experience. The book is filled with stories and anecdotes to bring the content and his message alive. If you are like me, you will find this book a quick read and hard to put down. This is a book you will hi-light and read several times. It is practical, tactical, applicable, and enjoyable. Sellers will find they can immediately apply the principles taught into their daily sales calls. If you want to render your competitors irrelevant and create competitive immunity this book is for you.”

"In this well-researched book of stories and instant insights, Lee has answered the ultimate question, 'how do I transfer my passion and belief in the value of my offer to my prospect?' In a world of deafening social noise and competition from every possible angle, the ideas in Sell Different! are sure to provide the strategies, tactics, and wisdom required to land your highest-value clients."

“Lee has done it again!!  He continues to have his finger on the pulse of the ever changing sales world and, with Sell Different!, he delivers another winner as he lays out how to differentiate yourself and stand out from the pack – regardless if your new to sales or a sales veteran!”

“Everyone wants to know how to differentiate themselves in sales.  The key is simple: Sell Different!  In reading this ground-breaking book, you will learn what it truly takes to differentiate yourself in the game of sales.”

"To get the most from Sell Different! you must first commit to be different . Take Lee's advice and examples and put them into in each and every part of your sales work."

“The 80:20 rule is often quoted for what it takes to perform in any endeavor. In Sell Different!, Lee’s figured out that it is really 95:5 and the 5% is what really matters in sales. Lee talks about differentiation in a way I really like. Separation rather than differentiation is what Lee has written and it makes all the difference. Great job, Lee! The 95% can use your ideas to move into the 5%.”

“What Lee Salz has done in Sell Different! is provide you with a step-by-step process on how to differentiate from the competition, guide your buyer towards value versus price, overcome common objections, and bottom line, win more business.”

"Lee tells great stories about his son Steven's baseball adventures and how the schools that caught his attention were the schools led by true leaders, not just coaches.  In particular, the story of Keith Bateman, head coach of Augsburg University, stood out because of his AUTHENTICITY.  The coach did not do what most coaches do, but personally made calls to Steven, took him around the campus, introduced him to other students and athletes and made Steven feel at home, is a great lesson for all of us salespeople.  As I always say, authenticity is the strongest card in the deck.”

“For me “transfer of passion” was what the entire new book Sell Different! by Lee Salz boils down to; transferring your passion for how you help, what you do differently, and why working together is key to THEIR success. How to make the transfer of passion happen with your prospects and customers is why you need to read the book.”

“I love how Lee shares his sell different ideas through real world experiences. I felt like I was in the room and could see the Wow! Sell Different! is valuable for any sales professional or small business owner who wants their brand to shine through all the noise.”

“Salespeople understand they must know what makes their product different to stand out with prospects and win their business. What they often miss is that THEY are the differentiating factor and HOW they sell makes all the difference. Sell Different! is packed with actionable ways for you to stand out and earn your prospects’ attention and their business – against even the stiffest competition. As I read this book, I found myself stopping in the middle of a page and putting Lee’s ideas into action – I just couldn’t wait! Excellent for beginners and seasoned veterans alike.”

“How can you not want to Outsmart, Outmaneuver, and Outsell the Competition? Finally, a practical guide to doing all that (and more) guaranteed to ensure you exceed targets with ease. Read this book. It’s your ticket to sales success.”

“Sell Different! is the kind of book that serious sales professionals enjoy. While many sales books wax inspirational or approach issues from a thirty-thousand foot viewpoint or present complex, often unworkable, frameworks, Lee’s new book is none of those things. This book is practical and immediately useable by salespeople at every level of experience. Following in the tracks of Sales Differentiation, Lee provides real-world tactics that work - and he has the clients success stories to prove it. Well-written and easy-to-read, Sell Different! will help you develop or dramatically improves a number of critical selling skills, and ultimately lead you to higher levels of sales. Spoiler Alert: Chapter 9, “The Ultimate Deal Killer,” is worth the price of the book all by itself!!”

“Sell Different! reveals insights on key sales topics that are applicable to everyone; from the first-time entrant to the sales profession to the seasoned sales leader looking to expand their sales base and win more deals. The foundational nature of this book will serve as the basis on which my sales program curriculum will be built to help our students mastering sales differentiation strategy.”

“Sell Different! Lee Salz authored the book that is the sales differentiator for success.  Gaining confidence in the sales profession is no easy task, and it’s more challenging to stand out from the crowded playing field.  Salz gives you step-by-step guidance for becoming the sought-after provider who is trusted and admired. Should you desire to outsell the competition, I highly recommend you get the book and master its teachings!”

“To your customers, the products and services you sell are not different or better than your competitors. But the way you sell can make all the difference between competing on price and winning more deals at the prices you want. In Sell Different!, Lee Salz shows you how to make the difference.”

“Buy anything Lee Salz writes. I absolutely love Sell Different! My takeaways are all related to Lee’s pro-level questions, like; “If you were me…? (referrals)”; vertical questions (closing); don’t fail the flinch test (pricing) and more. Do these seem cryptic? Yes, buy the book and discover sales brilliance. Put his strategies into practice. This is worth every minute you invest in it.”

“In a hyper-competitive landscape where sales people struggle to differentiate, Lee demonstrates how smart reps win by creating intentional experiences for their prospects and clients. As an advocate for the power of customer experience to drive revenue, I believe the ideas in Sell Differently change the game in a way that buyers will love. Grab a highlighter and a notepad as you absorb each chapter. Put these ideas to work to win more deals at a higher profit!”

“Be authentic and show up different than the other salespeople contacting your buyers. Make the entire buying process easy for your buyer. In Sell Different, Lee lays out a complete “how to” for doing so. As a long-term proponent of “genuine sales”, it was refreshing to read the stories and examples Lee shares to support an ethical way to help your buyers decide your solution is the right one for them.”

“Lee Salz’ new book Sell Different! is packed with evidence-based insights, strategies, and tactics that will help any salesperson rise above the competition. A must read for anyone who is looking to reinvent and improve their sales organization, sales career or sales process.”

“I have always taught sales pros to develop ways to go the extra mile, to be different from everyone else. It’s critical to be not only memorable, but memorable because of the level of service you provide your clients. In this book, Lee Salz has compiled excellent strategies for doing just that. Learn how to Sell Different! and win!”

“The world has changed and you need new sales strategies. In Sell Different!, Lee’s shared his best practices, strategies and tactics that will help you win more, do more! If you need to create more opportunities, win more deals - you should read this book. Highly recommend it.”

“For the past 28 years I have worked with over 24,000 sales professionals. When I ask them, “why should a prospect buy from you?” they give me the same old generic answers. They say, “our price, our quality, our service”. It’s the same answer their competitors give and there is zero differentiation! Lee does a brilliant job of spelling out exactly how to differentiate yourself from your competitors. If you want to win more deals, read every page and put his ideas into action!”

“Most new customer acquisition processes are designed to achieve one specific outcome; winning deals. Sell Different! delivers a practical roadmap so that you can align your sales strategy with the way your customers make purchasing decisions today. Sell Different! flips the script on traditional sales models that not longer work, so that you can create your competitive edge, increase customer loyalty, maximize the lifetime value of every client, and transform into a sales champion.”

“Lee Salz has done it again.  I didn’t think Lee could out do his last book Sales Differentiation but he has with his new book Sell Different!  I especially love Lee’s actionable 16-phase plan for elusive prospects.  Every sales organization should recommend both of his books as standard operating reading.”