Lee Salz is a Featured Columnist for The Business Journals.
It’s the middle of the night and there is a pounding on your front door. You scramble to put on your robe and rush downstairs to see who it is. It’s the police. They want to talk with you about a crime that was committed.
How did they come to arrive on your doorstep? Did they knock on every door until they found a suspect? Of course they didn’t. The evidence has led them to your doorstep and that is why they want to talk with you right now.
Could you imagine if the police’s crime-resolution strategy was to knock on every door and say “Hi, did you commit a crime today? If so, can you tell me which one so we can close the case?” No suspects would ever be caught.