“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through positioning strategies developed in collaboration with Lee. This important work shifts our focus from reacting to objections, to a proactive approach that builds a foundation of value in the eyes of our customers. Lee’s keynote will have a great impact towards the success of our company this year and going forward.”
