“Most sales books tell you what to do. Lee finally shows you how. From the very first question — “What do you know, that decision influencers don’t know, but need to know now?” — you’ll feel the shift. Lee hands both new reps and seasoned pros a step-by-step game plan to turn first meetings into meaningful conversations (you know, the kind that actually lead to next steps). Packed with how-to gold, story-driven strategies, and practical tools, this book doesn’t just sit on your shelf — it changes the way you sell.”
