“Lee gets to the heart of what makes first meetings matter. The First Meeting Differentiator is packed with insights that challenge outdated habits and replace them with a smarter, more intentional approach to selling. It is a thoughtful, practical guide to transforming first meetings into conversations that spark real interest and build genuine momentum. He reminds us that it’s not about saying everything — it’s about saying the right things in a way that sparks curiosity and earns the next conversation. If you’re leading a team and want to create a more repeatable, buyer-centered first meeting process, this book delivers.”