“B2B buyers don’t have time for salespeople who don’t bring value—if you’re not bringing value from the first meeting, you’re out. Lee Salz delivers exactly what sales professionals need to rise above the noise: a strategy built on insights, ideas, and impact. Lee Salz, the expert on sales differentiation, struck a chord with this book. The First Meeting Differentiator is timely, practical, and essential for anyone serious about earning business in today’s market.”
