“Reps always say, ‘If I could just get the meeting…’ — but then fall short once they do. The average success rate for a salesperson advancing a deal from first call to closed deal is painfully low, just 15%. The First Meeting Differentiator moves that success needle by providing sales professionals with a proven initial meeting strategy, framework, and game plan that lays the foundation for landing accounts. It puts an end to the discovery mindset and shifts to a consultation mindset that propels deals forward. This book will transform how you approach first meetings. Read it with a highlighter handy. You’re going to need it!”
