“Why has this book not been written before? It’s a question I asked myself over and over again as I read it. The value drips off the pages at every turn, from understanding the buyer’s perspective to effective preparation, structure, and personalization. For anyone in sales, this book will sharpen your approach to first meetings and put you in a better position to move deals forward. Lee once again sets up the salespeople for success, creating an essential book of tools.”
