— Mike Weinberg, author of New Sales. Simplified. and Sales Management. Simplified.

“I am continually frustrated observing salespeople conduct ineffective early-stage sales calls. They work so hard to secure these critical initial meetings but then immediately blow it — showing up and acting like self-focused amateurs who get relegated to “vendor status” instead of being perceived as the professional value-creators they desperately aspire to be. Lee Salz’ brilliant book is the perfect antidote which fully delivers on its subtitle: helping sellers transform sales-focused discovery into client-centric consultations. I cannot think of a salesperson, regardless of tenure or industry, who wouldn’t experience a transformative breakthrough from implementing the powerful approach outlined in The First Meeting Differentiator!”