“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.” — Susan Savage, CEO and Majority Owner, Sacramento River Cats “When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 Sales Compensation Design Principles.” He took the time to understand where we were, where we are trying to go, and developed a compensation strategy that we are excited to implement. We look forward to working with Sales Architects on other sales force development initiatives.” — Chris Tanner, Chief Operating Officer/Partner, Rose Paving LLC “When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.” — Marc Fowler, President, Bullseye Media “We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.” — Nate Lilleodden, Managing Partner, Copeland Buhl & Company PLLP “Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of the right salespeople for our company, and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.” — Megan Effertz, Director of Marketing, Archway “Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.” — Ken Mallette, Vice President, Witt Associates, a Global Options Company “Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our road to that growth would have been very challenging without his help. We are also excited about the sales playbooks you developed for us to position us for scalable growth. It is also worth noting that this entire engagement was virtual. This may be the first time we contracted with Sales Architects, but it won’t be our last.” — Daryl Hancock, Chief Operating Officer, Accounting Seed “As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We can watch the implementation of these methods across several different platforms, and better identify areas where we need to improve and areas we can use as a model for success.” — William Uecker, Co-Founder, Vista Vapors “After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he also taught them strategies they can repetitively use during deal pursuits.” — Bob Koch, GM, IT Services Business Unit, Mechdyne Corporation “I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues in the future.” — Ron Anderson, President/CEO, Anderson Systems Integration “We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluable throughout the process, and he continues to be a great asset to us. I highly recommend working with Lee to anyone looking to retool their sales compensation strategy.” — Hayley Dyrndahl, B2B Sales Program Manager, Article “Lee was instrumental in helping us develop a detailed profile for the right salesperson for our role, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.” — Mike Moroz, President, Archway “Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.” — Alan Ledford, President, Sacramento River Cats “Throughout my sales career, I must say that Lee Salz was certainly the most influential in driving me to develop as a sales representative.” — Jennifer Runyon, Program Manager, ESI International “I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.” — Barb Dorumsgaard, President, NTM, Inc. “I wanted to thank you for an excellent training with your Prospecting Differentiated program. Your structure and techniques were very effective. As you know, we had nine of our new business development salespeople run through your program, and they came away fired-up and empowered with new prospecting skills, strategies, and tactics. We plan on re-engaging your services later this year again.” — George Pfeiffer, CEO BOS Holdings “Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing. Here’s what impressed us most about Lee’s work: Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.” — Wes Amann, Vice President of Sales, Filterbuy “Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit; communications were easy, and content was tailored to our needs.” — Matt Slack, CEO, AV Solutions “I’ve never met someone who positions a sales person for success more effectively than Lee Salz.” — Andrew Macdonald, Group President, First Advantage Corporation “In the summer of 2019, I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaboration. Because of Lee’s guidance and methods, I am now crystal clear and confident on how I handle every lead to ensure that the prospective client and my firm are set up for a successful business relationship. Since working with Lee, I’m ten for ten winning deals at the prices I want. Thank you, Lee!” — Rob Altieri, Principal, Frankel Loughran Starr & Vallone LLP “Your sales leadership and coaching program was extremely collaborative, and I liked how you assisted me with the structure for the topics we focused on. I’ve been able to apply what you shared and worked on with me immediately. I received more value than I expected from the program (please don’t raise my price… haha). I’m very confident that this investment will quickly pay major dividends for me, and, more importantly, for my current & future salesforce and, collectively, the Twin Eagle Solutions organization. I’ve already seen improvement from implementing the sales management strategies you shared.” — Nathan Heald, Vice President of Sales, Twin Eagle Solutions “I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your success.” — Tom Sweeny, Regional Sales Manager, Pathguide Technologies, Inc. “Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition! Sales Differentiation program. The program challenged our team to think differently about the way we sell. Lee energized our group; and helped us identify our differentiators and put together a strategy to position them with in a compelling way with buyers. The Sales Differentiation playbook that Lee developed for us, based on the program, is exactly the tool our salespeople need to differentiate our services to win deals at the prices we want.” — Chris Tanner, COO, Rose Paving LLC “My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.” — David Plaisance, Sales Director, AV Solutions “We’ve partnered with Lee Salz for several years—engaging him for sales workshops, deal strategy sessions to unstick challenging opportunities, and most recently, to create a custom sales playbook for our team. Why do we keep coming back to Lee? Because he delivers real results. His insights are practical, actionable, and make a meaningful difference in how we sell. I highly recommend working with Lee if you’re serious about elevating your sales performance.” — Kelly Sixta, Sales Enablement Manager, Mechdyne “Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!” — Jennifer Parratt, Director of Sales, Planet Depos “We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.” — Rick Olson, Chief Executive Officer, KRM Information Services “We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.” — Rick Olson, Chief Executive Officer, KRM Information Services “Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.” — Stokes McIntyre, President & CEO, MindForge “A little over a year ago, we contracted with Lee to help us develop a structure around sales and sales management. Lee quickly understood the nuances of our business and helped us refine our sales compensation plan, adjust our management style, and implement a culture of accountability with the team which created immediate results. He facilitated a series of virtual workshops with our team and developed our sales playbook for handling prospect discovery meetings that helped us standardize our approach. The results of our work with Lee? We developed a high-performance sales machine. This year, we set a new sales record, have a re-energized sales force, and a rock-solid foundation we will continue to build upon. If you are looking to add rigor to your sales and sales management approach, I highly recommend Lee.” — Jim Woodruff, CEO, NPA, Inc. “Under Lee’s guidance, my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.” — Maria Maika Damjan, Business Development Manager, EDS