Custom Sales Playbook Testimonials

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development playbook and created our business development certification program. Based on the deliverables Lee created, we can confidently expand our business development outreach and have a consistent approach when doing so.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audience, and sales goals. He then translated that knowledge into a clear, actionable plan outlining every sales process step, from prospecting to closing. Overall, Lee Salz and Sales Architects exceeded our expectations. They delivered a sales playbook that is informative and highly effective. We highly recommend Lee to any company looking to improve their sales results.”

“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate with prospects. We are getting responses from buyers that we have never experienced before. This is a fantastic program for companies whose salespeople struggle to get meetings with prospects and who always look to management to discount prices to get the account.”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We were initially looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople really needed was a defined strategy to help them differentiate our line of products rather than a rah-rah session. The sales differentiation playbook that Lee puts together from this program is like nothing you’ve seen before…very impressive! It is a tool that our leadership team can now use to help our salespeople win more deals at the prices we want. Lee’s energy with the group, story-telling and delivery style helped our team learn his 19 sales differentiation concepts. Lee also is helping us indoctrinate the strategy with our salespeople to ensure the strategy is understood and followed.”

“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approach. I had high expectations coming into this project, and Lee exceeded them! I could not be more excited to share the playbook with our entire team.”

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane process, Lee made fun and enjoyable. I now have a thorough step-by-step playbook to use to elevate my sales team’s performance! Thanks, Lee!”

“I’ve been in sales longer than I care to admit, and I genuinely believed I had seen just about everything. Working with Sales Architects to develop our custom sales playbook proved me wrong in the best possible way. The process didn’t just shift my perspective; it fundamentally changed how my entire team thinks about selling. The introduction of Empathetic Expertise and the discipline of developing emotive questions, as two examples, were eye-opening. Lee challenged long-held assumptions and forced us to rethink how we engage buyers. His approach pushes you beyond traditional sales, which drives consistent, high-level performance. If you’re serious about elevating sales performance, I highly recommend Lee and Sales Architects.”

“When we engaged Sales Architects to build our custom sales playbook, I expected a refinement of what we were already doing. What we received was something far more impactful. Lee didn’t just help us document a process. He helped us rethink our selling approach. Not only does this help my existing team, but it also helps me onboard new salespeople more quickly and effectively. I would strongly recommend a custom sales playbook project with Lee to drive sales performance.”

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate positioning and messaging strategies for each of our differentiators. In the end, we received a great Sales Differentiation Playbook to implement the developed strategies. Shortly after the program, we used the playbook and the new sales differentiation strategies to pursue two eight-figure opportunities…and we WON them both at the prices we want! I highly recommend Lee Salz and his Sales Differentiation methodology.”