“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have great success by using the concepts that Lee helped us to design and document.”
