“Lee Salz does it again with Sell Different! He creatively positions how to connect with your prospects by developing relationships from simple, actionable concepts that make your audiences feel acknowledged, heard, and comfortable with the sales process. As a 15-year sales rep and now business owner in the transportation industry; myself and my team have been successful by applying these techniques as our industry is heavily commoditized. Sell Different! provides us with the tools to find valued clients at the prices we want. This is truly a must read for anyone in the sales profession.”