“Our industry has fallen into the trap of declining revenue per sale, as ‘price selling’ becomes a larger and larger theme. As we are breaking into new geographies and hunting new client relationships, each requires several of the proven strategies presented in Sell Different!. Especially meaningful to my team are: the actionable 16-phase plan to reach and engage elusive prospects, virtual selling, neutralizing the fear of change that paralyzes buyers, and dissecting & resolving the most challenging sales objection — price!”