“Sell Different! is the kind of book that serious sales professionals enjoy. While many sales books wax inspirational or approach issues from a thirty-thousand-foot viewpoint or present complex, often unworkable, frameworks, Lee’s new book is none of those things. This book is practical and immediately useable by salespeople at every level of experience. Following in the tracks of Sales Differentiation, Lee provides real-world tactics that work – and he has the clients success stories to prove it. Well-written and easy-to-read, Sell Different! will help you develop or dramatically improves a number of critical selling skills, and ultimately lead you to higher levels of sales. Spoiler Alert: Chapter 9, “The Ultimate Deal Killer,” is worth the price of the book all by itself!!”