“Salespeople understand they must know what makes their product different to stand out with prospects and win their business. What they often miss is that THEY are the differentiating factor and HOW they sell makes all the difference. Sell Different! is packed with actionable ways for you to stand out and earn your prospects’ attention and their business — against even the stiffest competition. As I read this book, I found myself stopping in the middle of a page and putting Lee’s ideas into action — I just couldn’t wait! Excellent for beginners and seasoned veterans alike.”