“Lee tells great stories about his son Steven’s baseball adventures and how the schools that caught his attention were the schools led by true leaders, not just coaches. In particular, the story of Keith Bateman, head coach of Augsburg University, stood out because of his AUTHENTICITY. The coach did not do what most coaches do, but personally made calls to Steven, took him around the campus, introduced him to other students and athletes and made Steven feel at home, is a great lesson for all of us salespeople. As I always say authenticity is the strongest card in the deck.”