“Why blend into the crowd when you can standout? In sales, differentiation is key. I see so many companies training their salespeople to do more of what everyone else is doing so that they blend in and get ignored. Instead step out and whether your company helps you or not, take it upon yourself to learn what the concepts in this book so you standout and close more deals. Sell Different! It’s a mandate for every seller who wants to win. Lee will inspire you and make it easy for you — so what are you waiting for? Read it now.”