“For years now, savvy sales professionals have realized that ‘how they sell’ is turning into one of the only and best ways to differentiate themselves from the growing pack of competitors. While many understand the need to be different, they struggle in execution. With Sell Differentl, Lee Salz, expands on his seminal work, Sales Differentiation, and delivers clear and actionable steps most people in sales will learn from. Sell Different! Is packed with specific steps to implementing the strategies and tactics presented, helping the reader adopt new skills in a practical way. Near and dear to my heart is the 16-Day Prospecting Campaign; clear and doable. This book and Lee Salz fully deliver on a simple but important promise, helping you Sell Different!”