“Lee Salz has done it again! I found so much clarity in ways to Sell Different! and stand out among the strong competition we all have to face today. I counted dozens and dozens of practical ideas to try – one of my favorites is the strategic way he teaches you how to ask your best clients for referrals with the “If You Were Me” strategy. Additionally, the overview throughout the book on what is critical to know about your target buyer and their world lays the foundation for success. Invest time to read this book and truly outsmart outmaneuver, and outsell your competition.”