Lee Salz is a Featured Columnist for The Business Journals.
Some are reading this column with arms folded and skeptical about my claim to have identified the two most powerful words in sales. Others are eager to learn these two words believing that I’ve found a new formula for water.
These are two words that, if mastered, I guarantee will take your sales career to new heights. You’ll earn more than you ever have before. Your bond with clients will be tighter.
As powerful as these words are, they are not words that are ever to be spoken to a buyer. Yet, they will change your entire sales game.