Lee Salz is a Featured Columnist for The Business Journals.
Imagine a company has developed a cordless hose product that uses Bluetooth technology. You hold the nozzle in your hand and it sprays water wherever you point it without being connected to a spigot.
It’s completely wireless (hoseless)! According to the satirical newspaper The Onion, Home Depot has just released this exact product.
I laughed when I first saw the picture of the man holding the cordless hose, but then it got me to thinking about how salespeople would approach the sale of this new product.